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Ventria Case Study

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Ventria Case Study
Looking at the current state of Ventria's battle, it is apparent Ventria is losing. Ventria has the backing of a few important organizations. First, the California Rice Commission's advisory board voted 6-5 in favor of Ventria. They are one of Ventria's most important allies. The CRC, who's main role is to recommend regulation to the Secretary of Agriculture, has considerable influence on the overall outcome of Ventria's future. The Biotechnology Industry Association also backed Ventria, citing both the health and economic benefits of the genetically modified rice as key reasons to allow its production. Unfortunately, these recommendations were not strong enough to sway the Secretary of Agriculture.

The Secretary believed the public wanted
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