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Virgin Case Study

Virgin Atlantic Airways

3. critically assess how the organisation has employed e-business technologies to perform its key business processes and improve service levels for its customers
To begin with, the online e-business model of Virgin Atlantic Airways is a business to consumer as the Virgin Atlantic Airways sells plane tickets directly to customers without passing intermediaries.
Virgin Atlantic Airways implements the e business technologies to perform its key business processes and improve service levels for its customers by improving reservation online, provide all convenient services, flight data , route, cost saving ,more flight and news update and promotion.
Reservation Online System
First of all, Virgin Atlantic Airways (2012) stated that the reservation online enhance booking system and increase sales. This is because it is convenient for passengers to check dates and flight. No matters where passenger live, they can reserve online and make a payment directly to Virgin Atlantic Airways through credit cards. Secondly reservation online provide all level of services. So passengers can select the service to suit their need. Virgin Atlantic Airways provide services such as economy class, premium economy class as well as upper class.
Convenient
B2C or Business direct to customer is quite convenient and efficient with airline business (Kotler, 2008) . This reduces the need of sell agents as intermediary. As a result of this, Virgin Atlantic Airways can sell plane ticket at a lower price. Furthermore, e-business technology can increase foreign passengers through Virgin Atlantic Airways booking system. This is because foreign passengers can check the route , flight data and prices to compare with other airline. However, if they find Virgin Atlantic Airways suit their need more , they will book directly with Virgin Atlantic Airways.
Flight Data
E-business technologies make a flight data more accurate and fast due to, the system is operated

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