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Virgin Media Inc vs Bt Group Plc

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Virgin Media Inc vs Bt Group Plc
Virgin Media Inc. versus BT Group PLC

Table of Contents
Page No 1. Terms of Reference………………………………………………………………3

2. Procedure…………………………………………………………………………….3

3. Introduction………………………………………………………………………….3

4. Findings………………………………………………………………………………..4 5.1. Profitability Ratios…………………………………………………………………………………….4 5.2. Efficiency Ratio………………………………………………………….................................5 5.3. Liquidity Ratio…………………………………………………………..………………………………5 5.4. Gearing Ratio…………………………………………………………………………………………….5 5.5. Investors Ratios…………………………………………………………………………………………5

5. Conclusion……………………………………………………………………………6

6. Recommendations……………………………………………………………….6

7. References…………………………………………………………………………..7

8. Appendix……………………………………………………………………………..7

1. Terms of Reference
This report is written and created by our group on the performance and financial position of Virgin Media Inc. and BT Group PLC. The purpose of the report is to compare internal performance of Virgin Media Inc. in 2010 and external comparison with its main competitor in the industry BT Group PLC in 2011 and to give recommendations on how Virgin Media Inc. can improve its performance in the future.

2. Procedure
This Accounting report was created by us and all the information was obtained through reliable sources such as Reuters UK, Share Prices websites, Virgin Media and BT Group official websites. All researches were conducted by each member individually and obtained information was combined to produce a successful report. Analysis tool such as SWOT analysis was used in our project to focus more on business perspectives.

3. Introduction
Virgin Media Inc. is a provider of entertainment and communications services in the UK. It offers quad-play broadband internet, television, mobile telephony and fixed line telephony services. The company primarily operates in the UK. It is headquartered in New York City, New York
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