Go to an 8-foot section on any aisle and make note of 4 products. For each product, answer the following questions in your paper.
1. Do you feel that the placement /positioning on the shelf for the product is ideal? Why or why not?
Part of this question, I have visited the King Soopers at Highlands Ranch. I visited three aisles where Sauce, Salsa, Soups and Cereals. King Soopers stores aisles divided into smaller sections or departments to more effectively to control and track their revenues and expenses. The store has got different aisles which include grocery, pharmacy, meat, dairy products, frozen products, food, and vegetables.
King sooper sold the spaces to the product companies based on each location to different companies. Price for this space is determined by location in the store and level on the shelf. Any product placed at eye level will cost more. Branded items …show more content…
First we will take an example on cereals. New Cereals are displayed at middle shelf where kids can sit in shopping cart and watch. The store manager should keep the inventory fulfilled and customer should get satisfied with the service from time in to time out from the store. Store manager should use right systems to keep track what is the daily store profit. Store manager should provide report to product distributor or manufacturer about the grocery inventory change, by item and statistical reports daily basis. As a buyer I will always look for branded product with coupons to save some bucks on the purchase. Sometimes we try store brand product and stick to the same. Store manager should keep all the records pertaining to each product and its availability and its movement pattern. Manufacturer should get all the inventory data on time and forecast the requirement for the store and replenish the stock on