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Visual Argument Analysis: 'Planned Parenthood Kills Babies'

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Visual Argument Analysis: 'Planned Parenthood Kills Babies'
Travis R. Drakeford
10/05/2014
EN1420
ITT Technical Institute

Elizabeth Herman
Visual Argument Research

The visual appeared in a New York Times article on October 9th, 2009. The target audience for the source are persons who are interested in keeping up to date with current events of the United States of America and the world. The visual is of a little girl wearing a pink dress holding a sign which reads “Planned Parenthood Kills Babies.” The background is a regular suburban neighbourhood. It made me think of death immediately thus appealing more to my emotions first than anything else. My second thought was how “planned parenthood” killed babies. The photo was taken by Stephen McGee for the New York Times
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This puts more emphasis on the girl and what she is holding. This causes the viewer to look only at the subject of the photo and not be distracted by anything else. Usually protests are done by adults, but in the visual a little girl is holding the sign. This makes the viewer think of not only how abortion would affect the lives of the adults. It also affect the lives of an unborn baby. Additionally, it shows that not only adults can be aware of the issue but also children who can be persuaded to be a lover of life from when they are young. This is effective in getting the viewer to think deeper about the issue, and really appeals to his/her emotions. The sign in the visual is what really sends the message. It is a sign with a black background and white font which contrasts and puts emphasis on it. It reads in all capital letters “Planned Parenthood Kills Babies.” These have people thinking when planning for babies is okay to have, but when planning unexpectedly pregnant they try to erase it by getting an abortion. Furthermore, in the word “parenthood,” the letter ‘o’ is switched out for a skull. This emphasizes the statement as skulls are usually used to signify death. This is very effective in reinforcing the statement made by the sign as the skulls are used in the word “parenthood” which is said to be the reason for the deaths. Both techniques are effective in bringing attention to the sign in the visual. The

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