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WAC analysis
Dr. Narendran’s Dilemma
Written Analysis and Communication I

By
Rushiraj Patel
(Section D)

Submitted to
Prof. Rohini Patel
Mrs. Pooja Thomas
On
July 2nd, 2011

Indian Institute of Management, Ahmedabad.
Letter of Transmittal
To
Dr. Narendran
Indian Medical (Siddha) College (IMC)
Chennai, Tamil Nadu

Subject: Suggested course of action for Dr. Narendran
Dear Dr. Narendran,
Attached herewith is a short report analyzing the various alternatives available to you in response to Dr. Ramkumar’s request regarding acquiring and commercializing patent on his research. After evaluation of various options, the recommended solution is to sign an agreement with a manufacturer and gain annual royalties on sales of medicine. Detailed analysis is presented in the report attached herewith.

Regards,
Rushiraj Patel Student, WIMWI
Jan 5th, 2011

Executive Summary

The key problem to be addressed is how to respond to the request made by fellow faculty member Dr. Ramkumar to ensure the intellectual property protection and commercialization of his formulation targeting coronary atherosclerosis and what might be the possible repercussions of the decision on IMC and Siddha medicine system.
Various options considered include accepting and rejecting Dr. Ramkumar’s proposal in lieu of licensing out of research & the possible impacts of the decision on IMC, its staff and Siddha medicine system.
The recommendation suggested is to sign an agreement with a manufacturer to gain annual royalties on sales of medicinal formulation.

(Word Count: 102 words)

Contents

Letter of transmittal……………………………………………………………………………… 1
Executive Summary…………………………………………………………………………….... 2
Contents………………………………………………………………………………………….. 3
Situation Analysis………………………………………………………………………………... 4
The Problem…………………………………………………………………………………….... 5
The Options………………………………………………………………………………….….... 5
Criteria for Evaluation…………………………………………………………………………… 5
Evaluation of

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