PRODUCT…
Instant noodles are dried or precooked noodles fused with oil and often sold with a packet of flavoring. Dried noodles are usually eaten after being cooked or soaked in boiling water for 2 to 5 minutes, while precooked noodles can be reheated or eaten straight from the packet.
Instant noodles were invented by Momofuku
Andō of Nissin Foods, Japan.
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History
Instant noodles were first marketed by Momofuku Ando, who was born in southwestern Taiwan when the island was under Japanese colonial rule, in Japan on August 25,
1958, under the brand name Chikin Ramen. In 1971,
Nissin introduced the Cup Noodles, instant noodles in a waterproof polystyrene cup, to which boiling water could be added to
cook the noodles. A further innovation added dried vegetables to the cup, creating a complete instant soup dish.
According to a Japanese poll in the year 2000, instant noodles were the most important Japanese invention of the century. As of 2008, approximately 94 billion servings of instant noodles are eaten worldwide every year. China consumes 45 billion packages of instant noodles per year – 48% of world consumption.
Instant noodles are not only popular with college students, they can also be an economic indicator. In 2005, the Mama Noodles Index was launched to reflect the sales of Mama Noodles, the biggest instant noodle manufacturer in Thailand. The index was steady
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following recovery from the 1997 Asian Financial Crisis, but sales increased about 15% on a year-to-year basis in the first seven months of 2005, which was regarded as a sign of an inferior good, one whose consumption increases as incomes fall. The theory was that the increase in sales of instant noodles, which are usually cheap, occurred because people could not afford more expensive foods.
NOODLES IN THE SUB-CONTINENT (India, Pakistan, and
Bangladesh)
The most popular brand in the three countries is
Nestlé 's
Bibliography: Page 65