BACKGROUND: Founded in 1962 by Sam Walton as a single owned family business. Mr. Walton’s business strategy focused on selling less inexpensive goods. Fitting in the CVF Model Mr. Walton’s business best represents the Rational Model. Mr. Walton also believed it having a filled store at all times allowing the customer to have a deep selection. From the beginning Mr. Watlon’s business was a success, showing that a large number of consumers buy based on price first and other contributing facts next. Mr. Walton decided to incorporate Walmart in 1969, allowing the once single family owned store to quickly expand. There were 24 new Walmart’s within the first year of the franchise. In 1990 Walmart expanded outside North America in hopes to gain bigger profit margins for the company while supplying their customers with lower prices. Today, Walmart has not deviated from their original strategy, selling inexpensive goods, as the largest retail store in the world and the third largest company over all. Walmart is currently in 15
BACKGROUND: Founded in 1962 by Sam Walton as a single owned family business. Mr. Walton’s business strategy focused on selling less inexpensive goods. Fitting in the CVF Model Mr. Walton’s business best represents the Rational Model. Mr. Walton also believed it having a filled store at all times allowing the customer to have a deep selection. From the beginning Mr. Watlon’s business was a success, showing that a large number of consumers buy based on price first and other contributing facts next. Mr. Walton decided to incorporate Walmart in 1969, allowing the once single family owned store to quickly expand. There were 24 new Walmart’s within the first year of the franchise. In 1990 Walmart expanded outside North America in hopes to gain bigger profit margins for the company while supplying their customers with lower prices. Today, Walmart has not deviated from their original strategy, selling inexpensive goods, as the largest retail store in the world and the third largest company over all. Walmart is currently in 15