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Walt Disney
Walt Disney Company’s corporate strategy

Metropolitan State University

MGMT 499-51: Case studies in Strategic Management

Jacqueline Prescott Meyers

July 17, 2014

Table of contents

Corporate Strategy………………………………………………………………………………………………………………3
Corporate Strategy………………………………………………………………………………………………………………4
9-Cell business matrix………………………………………………………………………………………………………….5
9-Cell business matrix………………………………………………………………………………………………………….6
Strategic Fit…………………………………………………………………………………………………………………………7
Strategic Fit…………………………………………………………………………………………………………………………8
Financial & operating performance…………………………………………………………………………………….8
Financial & operating performance…………………………………………………………………………………….9
Financial & operating performance…………………………………………………………………………………..10
Financial & operating performance…………………………………………………………………………………..11
Improvements in shareholder value………………………………………………………………………………….11
Improvements in shareholder value………………………………………………………………………………….12
Conclusion………………………………………………………………………………………………………………………..12

The overall direction and scope of a corporation including the way in which its various business operations work together in order to achieve specified goals is known as corporate strategy. It is a vital business formula, which does not lend itself to a generic approach that can be copied or tailored to fit. Unlike any other company, Walt Disney’s corporate strategy is one of the key components to its magical success. The five main ingredients to Walt Disney’s corporate strategy are leadership excellence, cast excellence, guest satisfaction, financial results, and repeat business. The company has thrived off of this formula for decades and still remains one of the top family friendly places to visit.
According to the Disney Institute, the foundation to successful leaders is through communication. In order to engage and foster within the collaborative company culture, its leaders must
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