Preview

Walt Disney Company

Good Essays
Open Document
Open Document
942 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Walt Disney Company
Walt Disney Company
Angela Pursel
University of Phoenix
COM 530/ Communications for Accountants
Brent Smith
March 21, 2011

Walt Disney Company

Walt Disney is a well-known name in today’s society. Walt Disney once stated, “You can dream, create, design and build the most wonderful place in the world but it requires people to make the dream a reality” (Sparks, 2007). Marty Sklar, Vice Chairman and principal creative executive for Walt Disney Imagineering was quoted as saying, “From the beginning, starting with Walt Disney, we have had five tings that make me proud to be a part of this company: high quality, products, optimism for the future, great storytelling, an emphasis on family entertainment and great talent, passion and dedication from our cast members.” Walt Disney has come a long way, but it is still true to its core mission of providing quality entertainment for people around the world (Walt Disney, Culture). Since its founding in 1923, the Walt Disney Company continues to produce unparallel entertainment experiences leading a diversified international family entertainment and media enterprise (Walt Disney, Company overview). With its mission to be one of the world’s leading producers and providers of entertainment, Walt Disney continues to seek and develop the most creative experiences (Walt Disney, Who we are). Walt Disney’s values are what make the company stand out. These values are innovation, quality, community, storytelling, optimism and decency (Walt Disney, Culture). These values and culture is what reinforces their commitment and responsibility to the people in their organization. The services include talent acquisition, learning and development, employee services and events, and communication (Walk Disney, Business Standards and Ethics). Even though Disney locations throughout the world have many similarities, the biggest difference is in the culture. Each location offers culture that coincides with the location and its


References: Sparks, W. (September 23, 2007). The Magic of Disney’s Organizational Behavior Concepts. Retrieved March 20, 2011 from http://www.associatedcontent.com/article/381660/the_magic_of_disneys_organizational.html?cat=3 Walt Disney Company. (n.d.). Business Standards and Ethics. Retrieved March 20, 2011 from http://corporate.disney.go.com/corporate/cr_human_resources.html Walt Disney Company. (n.d.). Company Overview. Retrieved March 20, 2011 from http://corporate.disney.go.com/corporate/overview.html Walt Disney Company. (n.d.). Culture. Retrieved March 20, 2011 from http://corporate.disney.go.com/careers/culture.html Walt Disney Company. (n.d). Who we are. Retrieved March 20, 2011 from http://corporate.disney.go.com/careers/who.html
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Better Essays

    Fin 370 Ethics and Compliance Paper
    • 1207 Words
    • 5 Pages

    Fin 370 Ethics and Compliance Paper

    “The mission of the Walt Disney Company is to be one of the world’s leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world” (According to "Walt Disney Company Mission Statement" (2011)…

    • 1207 Words
    • 5 Pages
    Better Essays
    Read More
  • Better Essays

    Disney Enacted Values
    • 998 Words
    • 4 Pages

    Disney Enacted Values

    When Walt Disney started his company his goal was to “produce great visual entertainment” (Igner, 2008). An idea that quickly took off like a wild fire and grew into a dynasty. Disney still encompasses the visual media but also includes the additions of parks, resorts, consumer products, television stations, animation departments, and movie picture organizations. Each department has goals, missions, and values, but they strive for the same espoused values: “Innovation, Quality, Community, and Storytelling. Optimism, and Decency”. (Sklar) All these values are engrained into the employees by a university they created to teach each cast member (employee) who they are working for, why they are working there, what their goals should be, and how they should carry out their work. This paper will cover those espoused values that Disney strives to reach on a day-to-day, year-to-year, person-by-person basis; and also discuss the enacted values that take place in the magical Never Never Land.…

    • 998 Words
    • 4 Pages
    Better Essays
    Read More
  • Powerful Essays

    Ethics and Compliance for Disney
    • 1543 Words
    • 7 Pages

    Ethics and Compliance for Disney

    The Walt Disney Company is known far and wide as a major source of entertainment and the embodiment of family values. Throughout the years, Walt Disney studios have supplied millions with wholesome, child oriented entertainment with iconic characters such as Mickey Mouse, Snow White, and of course Alice in Wonderland. From humble beginnings, the Disney Company grew with leaps and bounds throughout the years to include numerous theme and amusement parks, movies, and production studios and the Disney stores. While the general management of the company has changes over the years; the core values of the company have remained the same, as Disney’s website says; “providing innovative, quality entertainment for all members of the family, across America and around the world.” A closer look at the Walt Disney Company will offer insight to the financial processes that have assisted the company to grow into the world renowned company that is known, loved, and respected.…

    • 1543 Words
    • 7 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Walt Disney Financial Report
    • 478 Words
    • 2 Pages

    Walt Disney Financial Report

    The purpose of this report is to examine the specific details of The Walt Disney Company. It will go in depth about the structure of the company and its finances. The results of this report showed that it is a very expansive and successful company. There are many different areas and sections of this company that need to be in tune in order to guarantee the success of the company, it all must work together.…

    • 478 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Fortune 500 Company - Disney
    • 2412 Words
    • 10 Pages

    Fortune 500 Company - Disney

    From the very beginning, Disney's founder Walter Elias Disney fostered the spirit of creativity, innovation and excellence that continues to underlie all of the company's success.…

    • 2412 Words
    • 10 Pages
    Good Essays
    Read More
  • Powerful Essays

    Arena Football in a Disneyized World
    • 2499 Words
    • 10 Pages

    Arena Football in a Disneyized World

    Ever since the beginning of the 1970s, Disney World has become an influential blueprint that many companies have used do business in society. Disney World has many different techniques and ideas that have allowed them to produce maximum gain in all facets of society. This is known as ‘Disneyization, ' "the process by which the principles of the Disney theme parks are coming to dominate more and more sectors of American society as well as the rest of the world" (Bryman, 1999, p. 26). Disneyization is broken up into five separate principles: spectacularization, theming, dedifferentiation of consumption, merchandising, and emotional labor. These principles have been adopted by companies all around the world and have been thrown into full practice today in our society.…

    • 2499 Words
    • 10 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    COM530 Week 3 Disney Organizational Behavior Paper 1
    • 1513 Words
    • 5 Pages

    COM530 Week 3 Disney Organizational Behavior Paper 1

    The Walt Disney Company (WDC) became one of the most successful organizations through values supported by a strong sense of organizational commitment and communication. WDC’s organizational commitment is portrayed through the values of several contributing factors. In order to expand on the contributing factors, first, I will outline different leadership styles used by WDC and how the styles affect group communication. Second, I will exhibit an analysis of the different sources of power within the Walt Disney Company and how these sources affect group and organizational communication. Third, I will give a conspicuous demonstration of WDC’s organizational culture and identify motivational theories that would be effective within that culture, including an evaluation of the role of communication as an element of these theories. Last, I will describe the commitment of WDC’s workforce to the organization and its relationship to WDC’s communication.…

    • 1513 Words
    • 5 Pages
    Powerful Essays
    Read More
  • Good Essays

    Walt Disney Controversy
    • 613 Words
    • 3 Pages

    Walt Disney Controversy

    The Walt Disney Company has the mission to be one of the world’s leading producers and…

    • 613 Words
    • 3 Pages
    Good Essays
    Read More
  • Powerful Essays

    FIN 370's Strategic Initiative: The Walt Disney Company
    • 1754 Words
    • 8 Pages

    FIN 370's Strategic Initiative: The Walt Disney Company

    The Walt Disney Company is a global brand recognized throughout the world. As part of an Oligopoly market structure the Walt Disney Company works tirelessly to maintain its reputation, integrity, and social responsibility to the communities of the world through quality entertainment and communication tools for the entire family. According to Disney, “Disney’s performance in fiscal 2013 reflects the impact of the company’s acquisitions and capital investments and long-term strategy focused on exceptional creativity, innovative use of technology and global growth.” The Walt Disney Company’s plans are a part of the company’s goals which is to be the world’s leader in entertainment and communication. In order for the Walt Disney Company to keep its influence in the world of entertainment and communication, the Disney Company has continually used its revenues and profits to grow its brand name and products around the world by introducing the different cultures of the world in one location.…

    • 1754 Words
    • 8 Pages
    Powerful Essays
    Read More
  • Good Essays

    Individual Behavior and Communication Paper
    • 820 Words
    • 4 Pages

    Individual Behavior and Communication Paper

    The Walt Disney Company was established in 1923, by Walt Elias Disney and his brother Roy. The two brothers founded the organization on big dreams and determination. Their primary goal was to make people happy and provide quality entertainment. The Disney organization has been around for over 85 years. The core ideology of the Disney Company promotes a source of guidance and inspiration. The core values and mission of the company is what the employees base their foundation on. Attitude and behavior is attributed to the core values of the organization. The values that Disney represents are maintaining strong innovation, maintaining high quality services, and striving to achieve quality products. The underlying principles innovation, quality, community, and storytelling are what the Disney organization symbolizes.…

    • 820 Words
    • 4 Pages
    Good Essays
    Read More
  • Powerful Essays

    Walt Disney Research Paper
    • 2044 Words
    • 9 Pages

    Walt Disney Research Paper

    The theory behind the culture of Disney, I believe, has much to do with Walt Elisa Disney theory of bringing to life fictional characters of his imaginations and dreams. Before venturing into the intrinsic parts of what motivates employees at Walt Disney’s theme parks around the globe, let us find out about the culture of the organization. The best place to start, let us learn a little about the man who started it all, Walt Elias…

    • 2044 Words
    • 9 Pages
    Powerful Essays
    Read More
  • Better Essays

    Walt Disney Research Paper
    • 1754 Words
    • 8 Pages

    Walt Disney Research Paper

    Throughout the years, Disney has become world-renowned for its creativity and innovation. It is the company's use of its creativity strategy that has brought success to Walt Disney. Businesses all over the world are now trying to follow in his footsteps and understand how Disney manages employee creativity and innovation. Establishing an environment that fosters creativity and innovation has been a hallmark of the organization since its origin with Walt Disney and his brother Roy (Connellan ).…

    • 1754 Words
    • 8 Pages
    Better Essays
    Read More
  • Satisfactory Essays

    Walt Disney Research Paper
    • 595 Words
    • 3 Pages

    Walt Disney Research Paper

    What wonderful goals and principals to have and to how nice it is that a company believes in inspiring people to be the best that they can be. If more companies shared Disney’s beliefs, values and principals, think how we could change the negativity that exists in the world now. Think how companies could help inspire our kids to do well and better themselves instead of always putting sex and violence in front of…

    • 595 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Walt Disney Company stetangy
    • 554 Words
    • 2 Pages

    Walt Disney Company stetangy

    Disney’s main strategies include: developing quality and innovative features that will separate Disney as “Best-in-class”; researching and implementing new and exciting technology for an early competitive advantage while at the same time increasing customer experience.…

    • 554 Words
    • 2 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    An Analysis Of Walt Disney's Amusement Corporation
    • 71 Words
    • 1 Page

    An Analysis Of Walt Disney's Amusement Corporation

    Walt Disney is a major amusement park conglomerate, understanding the dynamics of the business culture, economy, competition, information technology, and adhering to the social responsibility and ethical guidelines that are expected of the company to the stakeholders, along with regulatory forces. The goal of Walt Disney Corporations is to humbly embrace how the cultural differences in a society can be inclusive in working together for the common good of all…

    • 71 Words
    • 1 Page
    Satisfactory Essays
    Read More

Related Topics