WATER LOGGED COMPANY MARKETING PLAN
Marketing Plan
The Water logged company : HYDRO-JELLY
Entela Beqiri
1. Executive Summary
The Water logged company introduces a brand new product called HYDRO-JELLY.
The product consists in a solidified log of water which resembles to a clear jelly that once is buried in the ground at the base of the plants , when the ground dries out this product give all the necessary liquid to the plant to survive and be healthy.
Is a revolutionary product that doesn’t face any other competition? The Australian company is relatively new and has always invested in the domestic market, from our recent research the product seem to have huge possibilities to succeed internationally.
The water logged company is based in Perth (WA) and has always had the Australians farmers as their main target. Which has worked perfectly but the international potential is enormous and will bring to the company great results.
After our international market research we decided among others that two are the countries that will accept our product and give the possibility to have long term business relationships–
1. United States of America.
The reason n for choosing this country comes from a very important factor. The uniqueness of our product, and the fact that the Us has always been that country to give opportunity to new ideas and new discoveries. Even if this country is facing a hard time with the recession is promoting a healthy life style, and is incouraging people to food garden. And after the discovery of different pesticides used by big companies to grow fruit and veggies the American people seem to have more awareness for the health and are focused more and more to use organic products.
And our product will have that reputation. 100% organic and environmentally friendly.
After our American marketing plan we expect to have and income of 9 to 11 million USD, for the first year. (See the US marketing plan for more information)
2. Italy
Despite being en plein recession
The Water logged company : HYDRO-JELLY
Entela Beqiri
1. Executive Summary
The Water logged company introduces a brand new product called HYDRO-JELLY.
The product consists in a solidified log of water which resembles to a clear jelly that once is buried in the ground at the base of the plants , when the ground dries out this product give all the necessary liquid to the plant to survive and be healthy.
Is a revolutionary product that doesn’t face any other competition? The Australian company is relatively new and has always invested in the domestic market, from our recent research the product seem to have huge possibilities to succeed internationally.
The water logged company is based in Perth (WA) and has always had the Australians farmers as their main target. Which has worked perfectly but the international potential is enormous and will bring to the company great results.
After our international market research we decided among others that two are the countries that will accept our product and give the possibility to have long term business relationships–
1. United States of America.
The reason n for choosing this country comes from a very important factor. The uniqueness of our product, and the fact that the Us has always been that country to give opportunity to new ideas and new discoveries. Even if this country is facing a hard time with the recession is promoting a healthy life style, and is incouraging people to food garden. And after the discovery of different pesticides used by big companies to grow fruit and veggies the American people seem to have more awareness for the health and are focused more and more to use organic products.
And our product will have that reputation. 100% organic and environmentally friendly.
After our American marketing plan we expect to have and income of 9 to 11 million USD, for the first year. (See the US marketing plan for more information)
2. Italy
Despite being en plein recession