Access Marketing Plan for Specific International Target market
Step 1 Introduction and Executive Summary
Access marketing plan for specific international target market
Launching a new high-tech product, the Water Logged Company in Australia has been dealing with gardening products with good reputation in domestic market. The new product called ‘Jelly House’ is a solidified log of water that is like a clear log jelly which can be buried in the ground at the base of plants, as the ground dries out, the water log slowly breaks down liquefying as required, ensuring the plant receives the necessary water to survive. Due to the convenience of the product, the company recognises another opportunity with foreign countries. Meanwhile the ‘Jelly House’ could be welcomed for people who live in a big city without garden. From February to August 2013, we are aiming to sell 50,000 sets of ‘Jelly House’ into Seoul for the first promotion in Korea.
It is a clear selling point that busy city life causes large stress on people therefore they want natural items around them like pets, plant pots, flower bases. From the previous research we could verify more women prefer plant pots than man but there has been no following-up result so far. Before the Company goes to international market, they should make sure the product would appeal for busy people, deciding to experiment in Seoul. Seoulian are famous with their complicate taste and detailed and effective critique; lots of cosmetic and household appliance companies use them as testing group before they launch new products. As a testing market we chose Seoul which has the high dense population and with 20 percentage of single resident. 1.1 About ‘Jelly House’ ‘Jelly House’ is the result of the high-tech in eco-friendly business to have contributed the effort on building up sustainable environment. With the big concern on natural environment the company has been developed group of products which could help plants/trees to survive under any weather conditions.
1.2 About our company the
Access marketing plan for specific international target market
Launching a new high-tech product, the Water Logged Company in Australia has been dealing with gardening products with good reputation in domestic market. The new product called ‘Jelly House’ is a solidified log of water that is like a clear log jelly which can be buried in the ground at the base of plants, as the ground dries out, the water log slowly breaks down liquefying as required, ensuring the plant receives the necessary water to survive. Due to the convenience of the product, the company recognises another opportunity with foreign countries. Meanwhile the ‘Jelly House’ could be welcomed for people who live in a big city without garden. From February to August 2013, we are aiming to sell 50,000 sets of ‘Jelly House’ into Seoul for the first promotion in Korea.
It is a clear selling point that busy city life causes large stress on people therefore they want natural items around them like pets, plant pots, flower bases. From the previous research we could verify more women prefer plant pots than man but there has been no following-up result so far. Before the Company goes to international market, they should make sure the product would appeal for busy people, deciding to experiment in Seoul. Seoulian are famous with their complicate taste and detailed and effective critique; lots of cosmetic and household appliance companies use them as testing group before they launch new products. As a testing market we chose Seoul which has the high dense population and with 20 percentage of single resident. 1.1 About ‘Jelly House’ ‘Jelly House’ is the result of the high-tech in eco-friendly business to have contributed the effort on building up sustainable environment. With the big concern on natural environment the company has been developed group of products which could help plants/trees to survive under any weather conditions.
1.2 About our company the