They have invaded every aspect of our day to day dealings, our conversations, our thoughts and to a certain extent control our behavior as customers and consumers of goods and services. Advertisements stare and scream at us from every street corner, every newspaper, every magazine, every hoarding, every stall or shop or showroom to walls of every public building, vehicle, radio and television. They don’t even spare our computer screens when all we are interested in is checking our mail or even simply browsing through. The world has suddenly become advertisement conscious so much so that at night the city lights up with thousands of neon glow signs proclaiming, capturing and demanding our attention.
It seems that the corporate world was not enough for them and that advertisements have crept even into smaller and insignificant things of our life. Everything from education to career building to buying soap or a mobile, one has to rely upon advertisements. Nothing it seems can be achieved without advertisements. They are the ones that tell us what soap to use, which biscuit to eat, what brand to wear, sun glasses to use, pens to write with, toys to play with etc. An effective advertisement can zoom the sale of even a third rate and useless commodity. NO business, trade or transaction can flourish without proper advertising and marketing. It is these advertisements that bring product within the notice of general public. Today lakhs of money, even crores, are spent in preparing two or three minutes of an advertisement.
The art of advertisement is of course a modern blessing but it has reached and touched all possible heights. It has touched all the aspects of modern complexities and has complicated man’s life more. For even a simple pencil there are infinite potions which don’t provide a child with any solution but rather confuse him all the more. Myriads of products work up man’s brain play