In order to serve the entire grilling customer need, it’s important to first understand customer attitudes around grilling. The brand managers collected valuable information in this regard. Across all attitude groups, people grill when they want to enjoy the process of cooking, when they want to impress or entertain friends, and when they want to enjoy seasonal weather. Notably, people utilize gas grills for similar…
Kingsford should not immediately raise prices, as its competitors’ previous price raises led to consumers shifting either to Kingsford charcoal or to gas grills. Kingsford should invest heavily into advertising its product, as research suggests that Kingsford’s ’98 advertising campaign led to a 7% sales increase, along with a 3-4% volume increase the following year. However, since that time Kingsford has only further cemented its role as market leader, while the market has continued to shrink as the sale of gas grills increases. Accordingly, the 2000 advertising campaign should focus less on the quality of the brand relative to its charcoal competitors; but rather, the firm should emphasize the advantages of charcoal grilling instead of using gas (exhibit 1). Regarding promotion, the brand must maintain a strong presence on the selling floor to facilitate the significant portion of purchases that are made on impulse. Furthermore, Kingsford should continue to influence customers to use its product more often in the fall and winter months by promoting increased tailgating primarily for sporting events to increase the number of occasions in which their product is used. Finally, Kingsford must closely monitor the plant production level, as the plant is currently operating at 80%, and it is extremely costly to expand production capacity. Therefore, if the proposed plan successfully leads to 3-5% sales growth per year, then Kingsford must be prepared to raise prices as the plant nears capacity in five years,…
One of Kingsford’s greatest weaknesses was decreasing advertising over the years and not raising prices to stay competitive with Royal Oak and other private brands, which narrowed the price gap between competitors and lead to decreased brand awareness. Kingsford is also seen as a seasonal product with nearly 60 percent of purchases happening between May and September, which is limiting for sales volume throughout the year. The grilling industry is also heavily dependent on good weather, and bad weather can directly affect its’ sales. Kingsford is particularly vulnerable because it is heavily reliant on displays and promotional items to remind people it’s a beautiful day to grill. “Our job is to make Kingsford visible and let the weather do the work,” says Allison Warren, brand manager who recalls a quote from a sales team member. Kingsford is also heavily reliant on retailers for promotions and in-store displays, and isn’t spending enough on media advertising to maintain brand awareness. In terms of opportunities, Kingsford is seen as the leader in the charcoal category, and it has already established valuable brand equity in the charcoal market. If it re-establishes an advertising campaign, it…
ENGINEERING LAW 202 SEMESTER 2, 2013 - ASSIGNMENT 1 Nicole and Joel, who just had a baby, decided to take a break from their hectic rock star life style and drive around Queensland once Joel had finished singing with his band. While they were at the Gold Coast, Nicole and Joel stayed at a great house by the beach owned by their friend Sophie. They had all agreed that Nicole, Joel and the baby would be at the beach house for four weeks and would pay Sophie $1000 a week for allowing them to stay in her house. Nicole and Joel end up having a terrible time, their baby does not sleep at all and they do not like staying so close to the beach. It is hot and sandy and there is lots of noise from all the people on the beach. After two weeks they pack up and go to Sydney. They don’t pay Sophie any money at all for rent because the holiday was so disappointing. Sophie however, really wants Nicole and Joel to pay her the rent as they had agreed. Sophie had counted on the money to pay for her recent cosmetic surgery. She is hurt by their failure to pay and has come to you to ask whether she can make them pay her the rent that they owe her. Using the four-step process discuss whether there is an intention to be legally bound and a contract formed between the parties. Can Sophie enforce the agreement between her and Nicole and Joel? 15 marks Additional Instructions • • • Submit via turnitin on Blackboard by 11:59pm Fri 13th September IGNORE THE UNIT OUTLINE – DO NOT GIVE ASSIGNMENTS TO THE ASSIGNMENT OFFICE Submit ONLY as a word document and ONLY via turnitin on Blackboard o Instructions on how to do this will be on blackboard Please remember the following: o No more than 1250 words including footnotes o This assignment is based on the essential elements of contract e.g. Agreement, Intention and Consideration but you will focus only on the one that is relevant i.e. you do NOT need to explain ALL the elements. o Use the 4-step method to answer § Area of Law (name the element…
2. It is unsafe to give honey to infants due to risk for foodborne illness. TRUE / FALSE…
Weight the clean, dry Styrofoam cup to the nearest 0.01 g. Add 60 mL of distilled water to the cup, and reweigh the cup and water to the nearest 0.01 g. Place the cup in 400mL beaker for stability.…
Kingsford Charcoal (“Kingsford”) is the leading brand of charcoal in the United States, and one of the largest product groups in the Clorox portfolio. Three out of four households in the U.S. owns a barbecue, and grilling has grown in popularity year after year. Kingsford’s revenues grew 1 to 3% annually in the 1980’s and 1990’s. However, the summer results in July 2000 were below forecast. The drop in charcoal demand coincided with an increase in demand for gas grills, due to the convenience of faster cooking and easier cleanup as compared to charcoal grills. Charcoal grilling beats gas grilling in taste tests 2-to-1, but there may not be enough knowledge among consumers of this fact. Kingsford had dropped its advertising budget 83% from 1998 to 2000, with the belief that the products would sell themselves as long as they were displayed prominently in stores. In this paper, we will develop a marketing plan for Kingsford to renew consumer interest and increase profitability and market share.…
Zack Conkle in his video, “Wright’s Law” describes a teacher from Louisville male high school, Jeffrey Wright. Mr. Wright is a physics teacher who has his own style of teaching the subject. Students are attracted by the method of Wright’s teaching and explaining physics. However, besides of teaching what he suppose to teach in class as a physics teacher, he also teaches his students about life. Conkle interviewed a student, Chelsea Fox. Fox said that normally she doesn’t tell her stuffs to teachers; nevertheless, she counts on Mr. Wright. This is because the trust between the teacher and the students. Wright also opens up to his students. He talks about his son Adam who was born with a disease…
References: Kahn, B.E. and T.A. Louie, “Effects of Retraction of Price Promotion on Brand Choice Behavior for Variety Seeking and Last-purchase-loyal Consumers,”Journal of Marketing Research, Vol. 27, August, pp. 279-289, 1990.…
I’ve got a car with an internal volume of 12,000 L. If I drive my car into the river and it implodes, what will be the volume of the gas when the pressure goes from 1.0 atm to 1.4 atm?…
It is finally Friday! When I walked out of the house, my ears immediately froze. I noticed the frost covering the lawns and roofs of the houses in the neighborhood. The frost made it blatantly obvious that today’s walk would be very cold. Meera walked with a twin shirt and one jacket, then immediately rushed back into the house to layer my coats. In history, Mr. Martell announced that we would be doing a group project. My group is pretty good, and the people usually don’t make blunders, so we should be fine. Mr. Penner gave us two gas laws worksheets, both were pretty hard thinking problems. He said these worksheets would bolster our problem solving skills. The questions were a bit bewildering at first, but I gradually figured them out. We…
Atmospheric pressure on the peak of Mt. Everest can be as low as 150 mm Hg, which is why climbers need to bring oxygen tanks for the last part of the climb. If the climbers carry 10.0 liter tanks with an internal gas pressure of 3.04 x 104 mm Hg, what will be the volume of the gas when it is released from the tanks?…
Based on my date that I have found I can conclude that my hypothesis is correct. That if the temperature of a balloon is raised, then it will expand. If the temperature of the balloon is lowered, then the balloon will contract.…
Benford’s law, aka first-digit law, states that in lists of numbers of naturally occurring data, the leading digit is distributed in a specific, non-uniform way. In number sequences, most people assume that in a string of numbers sampled randomly all nine numbers would be equally probable for the leading digit. Benford’s Law states otherwise. He found that the number 1 will appear first about 30% of the time and the number 9 will only appear first around 4.5%. Naturally occurring can be anything from check amounts or stock prices to lengths of rivers. Benford’s law is both scale invariant and base invariant. If something is scale invariant that means if you multiplied every number in the list by the same constant, it does not significantly change the distribution. For example, it does not matter whether the numbers are based on the dollar prices of stocks or their prices in Yen or Euros. Mathematicians have found that the larger and more varied the sampling of numbers from different data sets, the more closely the distribution of numbers approaches Benford's Law.…
Physics has many hundreds of laws and these can be tested in experiments to see if they are true. In 1787 the French scientist, J.A.C. Charles, published a law connecting the volume and temperature of gases. Your task is to see if you agree with his law. Another thing you have to consider is “ is…