week 4
New Product Launch Marketing Plan, Part II
Keianna Adams, Joseph Biondolillo, Holly Correll, Jacqueline Curry, Eric Pulsipher, Erica Teal
Marketing/MKT 571
July 7, 2014
Prof. Ismael Hau-Rosa
New Product Launch Marketing Plan, Part II
This paper will discuss the details market profiles, key buying behaviors, and decision motivators for the consumers and organization target markets. It will explain how to manage each stage of the PLC and tactical plans for the Four P’s at each stage.
It will also provide the product mix for the new offering of features and benefits, branding, and any other products in line; it will show the differentiating characteristics from competitive or substitute products, packaging and labeling, and warranties and guarantees.
In addition, this paper will discuss how the company will create a new positioning statement for the product, and provide justification for the new positioning strategy.
Product Mix It is believed that many users will eventually start to look for alternate products created by Q-saver. For this reason after the first year of successful operation Q-saver will provide a mix of products for consumers. Q-saver will develop handheld scanners called Q-saver light to be attached to key-chains that will serve the same purpose of the smartphone app, but available for those who were not interested in using their smart phones. Another product to be offered is a digital website subscription called Q-saver virtual that will be available for consumers to see the breakdown process of discounts for products offered amongst retailer to retailer. The benefits of the two new product offerings are convenience, variety, and knowledge to support the mission to provide consumers with the greatest set of discounts by using Q-saver for their shopping needs. The Q-saver branding label will be adhered to the new products Q-saver light and Q-saver virtual. The addition of the new products will provide a
Keianna Adams, Joseph Biondolillo, Holly Correll, Jacqueline Curry, Eric Pulsipher, Erica Teal
Marketing/MKT 571
July 7, 2014
Prof. Ismael Hau-Rosa
New Product Launch Marketing Plan, Part II
This paper will discuss the details market profiles, key buying behaviors, and decision motivators for the consumers and organization target markets. It will explain how to manage each stage of the PLC and tactical plans for the Four P’s at each stage.
It will also provide the product mix for the new offering of features and benefits, branding, and any other products in line; it will show the differentiating characteristics from competitive or substitute products, packaging and labeling, and warranties and guarantees.
In addition, this paper will discuss how the company will create a new positioning statement for the product, and provide justification for the new positioning strategy.
Product Mix It is believed that many users will eventually start to look for alternate products created by Q-saver. For this reason after the first year of successful operation Q-saver will provide a mix of products for consumers. Q-saver will develop handheld scanners called Q-saver light to be attached to key-chains that will serve the same purpose of the smartphone app, but available for those who were not interested in using their smart phones. Another product to be offered is a digital website subscription called Q-saver virtual that will be available for consumers to see the breakdown process of discounts for products offered amongst retailer to retailer. The benefits of the two new product offerings are convenience, variety, and knowledge to support the mission to provide consumers with the greatest set of discounts by using Q-saver for their shopping needs. The Q-saver branding label will be adhered to the new products Q-saver light and Q-saver virtual. The addition of the new products will provide a