Weight Loss programs: Jenny Craig and Lite’ N’ Easy
1. The purpose of this product and/or services Jenny Craig:
The purpose of Jenny Craig is to teach their clients how to eat well, move more and living life. This program does not only help you with the controlling of the body and food but also assists in the mind as well. As the body is covered by exercise routines developed to fit with the program the food is covered by the purchases of the branding meals and the mind is handled with motivation, encouragement and ambition to help you while you are doing the program. ‘Jenny teaches portion control and a balanced approach to living, with the freedom to live your life your way. ‘– source: http://www.jennycraig.com/site/how-it-works
Weight Watchers:
The purpose of Weight Watchers is to help their clients lose weight. They have a combination of diet tools and techniques are effective and simple to put into practice. Every single effective tool is provided in the Weight Watchers Point List. These tools helps the clients lose weight by having the ability to make better food decisions, simply and easily 2. The targeted audiences of this product
Jenny Craig:
Jenny Craig’s targeted audience used to target people in their late 30s and 40s. Since then they have a new, broader target audience of 20- to 50- year olds rather than the previous target audience they had.
Weight Watchers: Weight Watchers targeted audience is overweight 35+ women, but after they have broadened their target to women under the age of 40+.
3. The reliability and accuracy of each program
Jenny Craig:
In the terms and condition of use in Jenny Craig it says: ‘Whilst we use all reasonable attempts to ensure the accuracy and completeness of the Content on this Site, we are not responsible if the Content that we make available is not accurate or complete. Any reliance on the Content shall be at your own risk. You agree