Weight Watchers Case Study

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Weight Watchers Case Study

Oprah Winfrey's Midas' touch has turned the American company that offers various products and services to assist weight loss and maintenance - Weight Watchers' fortunes to gold. With share prices more than tripling since October, when the talk show host and actress Oprah Winfrey joined the board and bought a 10 percent stake in the Weight Watchers company.

Now, the Weight Watchers company will unleash a new Beyond the Scale campaign, a modified program based on a personal assessment that nabs information about lifestyle, challenges and goals.

The Weight Watchers program describes itself in a press release as "a holistic approach to a healthier and happier life, that surrounds the evolving needs, mindsets and science around weight management" …show more content…
James Chambers, CEO of Weight Watchers, stated that they may be the greatest diet company in the world, but the clients aren't thinking strictly in their diet terms. James Chambers also said that consumers are thinking much more

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