Trader Joe's Case Study

Trader Joe’s is a food retailer that is known across the world. The store was introduced in the 1950’s and started off as a typical convenience store. The original stores were all names Pronto Markets. After about 15 years, the founder of Trader Joe’s, (Joe Coulombe) changed both the name of the store and created a new way of doing things. The new store now not only has a new physical appearance; but has new morals and values. There are many different food retailers across the world; Target, Walmart, and Whole Foods are just a few.
Trader Joe’s have over four hundred stores worldwide. Although these stores all provide the same products, there difference between Trader Joes’s and its competitors is the service provided and the atmosphere. Unlike other stores Trader Joes carry fewer products than other mega stores, Giving customers less to choice from. Most of Trader Joe’s competitors such as Whole Foods store carry between 25,000 and 45,000 products, whereas Trader Joe’s only carry around 4,000. This shortage is yet beneficial for Trader Joe’s and its customers. On the word of Professor Barry Schwartz: author of “The Paradox of Choice”, Barry Suggest that “Giving people too much choice can result in
In the corporate world most of an employee’s raise are based upon how well they are able to deliver/perform. Trader Joe’s is a consistent force in the ranking of employees. Trader Joe’s is a company that thrives off of building within; therefore Job design is a significant strength that helps the company to strive at being the best. It is imperative that organizations create a balance by knowing what is expected from consumers and employees. Trader Joe’s takes pride in not following or doing what their competitors are doing. It has been expressed that “The Trader Joe’s brand is diversity on steroids” (Forbes,