Trader Joe's Mission Statement
Trader Joes started as a small chain of convenience stores back in 1958 called Pronto Market. In 1967 their founder changed their name to Trader Joes, while also changing the way they do business. They made their stores bigger, decked the walls with cedar planks and dressed up their crew in Hawaiian shirts. They also started packaging hard-to-find food up the Trader Joes name. This helped cuts costs and saved their customers money; a concept they still practice today. “Value” is a concept they take very seriously, and by ‘Value’ they mean great everyday prices on all of their products; great food + great prices = Value. “No sales, no gimmicks, no clubs to join, no special cards to swipe.” (Trader Joe’s, n.d.) Here’s some examples how they are
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Currently, Trader Joe is not on any social media platforms. They use traditional avenues of marketing such as direct mail, website, radio, and newsletter. By only using these media channels they are missing opportunities such as two-way communication with their current and potential customers. The longer the company holds off on joining social media channels, the more customers they will miss out on attracting and potentially losing to grocery stores that are on social media.
If one searches for Trader Joe’s on Facebook there are a variety of fan pages, and just one of these fan pages has almost 600,000 “likes.” There are other individual fan pages with very little to no activity. While these stores had a good idea, it’s not feasible for store employees to have the time to keep up with everything. This shows us that people would be interested in connecting with a Trader Joe’s corporate page, and if they had a company ran page there could be thousands of more “likes”. Social media could reinforce and extend their sense of community. There are thousands of customer-generated recipes on fan sites and blogs; with a little active curation, Trader Joe’s could aggregate recipes, encouraging shoppers to make purchases that, otherwise, would never occur to
Currently, Trader Joe is not on any social media platforms. They use traditional avenues of marketing such as direct mail, website, radio, and newsletter. By only using these media channels they are missing opportunities such as two-way communication with their current and potential customers. The longer the company holds off on joining social media channels, the more customers they will miss out on attracting and potentially losing to grocery stores that are on social media.
If one searches for Trader Joe’s on Facebook there are a variety of fan pages, and just one of these fan pages has almost 600,000 “likes.” There are other individual fan pages with very little to no activity. While these stores had a good idea, it’s not feasible for store employees to have the time to keep up with everything. This shows us that people would be interested in connecting with a Trader Joe’s corporate page, and if they had a company ran page there could be thousands of more “likes”. Social media could reinforce and extend their sense of community. There are thousands of customer-generated recipes on fan sites and blogs; with a little active curation, Trader Joe’s could aggregate recipes, encouraging shoppers to make purchases that, otherwise, would never occur to