Cango Week 4 Analysis Report
Team B - Focal Point Consultants Week 4 Analysis Report
Prepared by: Dustin Weld Torquita Noel Mary Ann Johnson
Summary of this report
While observing CanGo for last two weeks we at FPC (Focal Point Consultants ) have identified some six major issue that we feel should be addressed to allow the organization to better achieve there over all goals.
First Concern—Priority 1
CanGo appears to have a financial issue and there is has not been a complete audit to address this issue. Also CanGo needs to learn how to use the resources that they already have and redefine the processes and procedures.
First Recommendation
The financial team at CanGo needs to work with all the key areas of the company to conduct an audit …show more content…
Time the entire process to see how long it takes. As the test run is being completed, keep the consumers’ needs and wants in mind. Determine if needs were met as well as satisfied. View the information available to see if it’s appealing to lead to the purchase the item. Also, notate likes and dislikes of the experience. Have a group of employees to assist to gather more information for comparison. Determine what updates can be implemented to entice the consumer to make a purchase. Keep track of different trends to keep a competitive edge for things …show more content…
Social networking. Facebook and Twitter aren’t even close to played out yet. Consumers can increasingly “like” or follow a favorite retailer and get discounts or tips on deals. JCPenney is using Facebook to actually sell goods and more than 12 million consumers “like” Victoria’s Secret on Facebook as of last month (March), making it the most popular retailer on the site (its Pink brand ranks No. 2, according to the ChannelAdvisor Facebook Commerce Index). That’s an active population of customers reaching out and requesting information from the retailer. And social shopping is just getting started, says Jim Okamura, managing partner at Okamura Consulting, a group specializing in online retail. “There’s evidence (that Facebook offers) a good return on investment and there are a lot of retailers that haven’t done anything yet,” he says. “This is going to be the year of Facebook testing. 7. Daily deals and flash sales. This may seem like a very crowded playing field, but sites like Ruelala and OneKingsLane are reproducing at a furious pace. And based on how quickly many items sell out, often within minutes of email notifications going out, more will jump on this popular
Prepared by: Dustin Weld Torquita Noel Mary Ann Johnson
Summary of this report
While observing CanGo for last two weeks we at FPC (Focal Point Consultants ) have identified some six major issue that we feel should be addressed to allow the organization to better achieve there over all goals.
First Concern—Priority 1
CanGo appears to have a financial issue and there is has not been a complete audit to address this issue. Also CanGo needs to learn how to use the resources that they already have and redefine the processes and procedures.
First Recommendation
The financial team at CanGo needs to work with all the key areas of the company to conduct an audit …show more content…
Time the entire process to see how long it takes. As the test run is being completed, keep the consumers’ needs and wants in mind. Determine if needs were met as well as satisfied. View the information available to see if it’s appealing to lead to the purchase the item. Also, notate likes and dislikes of the experience. Have a group of employees to assist to gather more information for comparison. Determine what updates can be implemented to entice the consumer to make a purchase. Keep track of different trends to keep a competitive edge for things …show more content…
Social networking. Facebook and Twitter aren’t even close to played out yet. Consumers can increasingly “like” or follow a favorite retailer and get discounts or tips on deals. JCPenney is using Facebook to actually sell goods and more than 12 million consumers “like” Victoria’s Secret on Facebook as of last month (March), making it the most popular retailer on the site (its Pink brand ranks No. 2, according to the ChannelAdvisor Facebook Commerce Index). That’s an active population of customers reaching out and requesting information from the retailer. And social shopping is just getting started, says Jim Okamura, managing partner at Okamura Consulting, a group specializing in online retail. “There’s evidence (that Facebook offers) a good return on investment and there are a lot of retailers that haven’t done anything yet,” he says. “This is going to be the year of Facebook testing. 7. Daily deals and flash sales. This may seem like a very crowded playing field, but sites like Ruelala and OneKingsLane are reproducing at a furious pace. And based on how quickly many items sell out, often within minutes of email notifications going out, more will jump on this popular