Vincci
Assignment 3
Due date: 25 November 2013
Weighting: 12.5% of the total marks for the course
Overview
This assignment is worth 12.5% of your course assessment in BIS B870 Electronic Commerce for Managers and is the third of four such assignments. This assignment will cover materials in Units 5, 6, and 7.
Question 1 (70 marks)
Social networks are believed to provide new ways for business to interact with potential buyers to influence buying decisions and to sell their products and services. In 2010, Facebook launched its shopping platform F-Commerce (i.e., Facebook Commerce or Facebook stores) to enable companies to convert their Facebook fans into customers. But, F-Commerce hasn’t quite lived up to the hype it was cultivating. Among the top 50 Facebook Stores listed by Social Commerce Today in 2011 (http://digitalinnovationtoday.com/top-50-facebook-stores-top-20-facebook-store-solutions/), only a few are still in operation (e.g., Lady Gaga).
Read the following articles to get an overview of and some recent developments in Social Commerce and F-Commerce:
1 Social Commerce – http://en.wikipedia.org/wiki/Social_commerce
2 F-Commerce: An Idea Before It’s Time –http://www.practicalecommerce.com/blogs/post/1028-F-Commerce-An-Idea-Before-It-s-Time
3 Social Commerce Trends 2013 –http://infographicsmania.com/social-commerce-trends-2013/
4 Which Industries Are Seeing The Most Social Commerce Revenue? –http://www.mobilemarketingwatch.com/which-industries-are-seeing-the-most-social-commerce-revenue-32887/
Visit and study Lady Gaga website: http://www.ladygaga.com and its Facebook store: http://www.facebook.com/ladygaga/app_151391696616. Search for information about Social Commerce and then answer the following questions. a What is Social Commerce? What are the similarities and differences between Social Commerce and conventional web-based e-commerce? Use Lady Gaga Facebook store and Amazon (http://www.amazon.com) to help illustrate your answer. (20 marks)
2 BIS
Due date: 25 November 2013
Weighting: 12.5% of the total marks for the course
Overview
This assignment is worth 12.5% of your course assessment in BIS B870 Electronic Commerce for Managers and is the third of four such assignments. This assignment will cover materials in Units 5, 6, and 7.
Question 1 (70 marks)
Social networks are believed to provide new ways for business to interact with potential buyers to influence buying decisions and to sell their products and services. In 2010, Facebook launched its shopping platform F-Commerce (i.e., Facebook Commerce or Facebook stores) to enable companies to convert their Facebook fans into customers. But, F-Commerce hasn’t quite lived up to the hype it was cultivating. Among the top 50 Facebook Stores listed by Social Commerce Today in 2011 (http://digitalinnovationtoday.com/top-50-facebook-stores-top-20-facebook-store-solutions/), only a few are still in operation (e.g., Lady Gaga).
Read the following articles to get an overview of and some recent developments in Social Commerce and F-Commerce:
1 Social Commerce – http://en.wikipedia.org/wiki/Social_commerce
2 F-Commerce: An Idea Before It’s Time –http://www.practicalecommerce.com/blogs/post/1028-F-Commerce-An-Idea-Before-It-s-Time
3 Social Commerce Trends 2013 –http://infographicsmania.com/social-commerce-trends-2013/
4 Which Industries Are Seeing The Most Social Commerce Revenue? –http://www.mobilemarketingwatch.com/which-industries-are-seeing-the-most-social-commerce-revenue-32887/
Visit and study Lady Gaga website: http://www.ladygaga.com and its Facebook store: http://www.facebook.com/ladygaga/app_151391696616. Search for information about Social Commerce and then answer the following questions. a What is Social Commerce? What are the similarities and differences between Social Commerce and conventional web-based e-commerce? Use Lady Gaga Facebook store and Amazon (http://www.amazon.com) to help illustrate your answer. (20 marks)
2 BIS