Weight Watchers Case Study
I. MISSION STATEMENT
To be the leading weight loss service provider by assisting individuals to lose weight and sustain a healthy lifestyle.
II. VISION STATEMENT
Weight Watchers International will be chosen by all individuals that have a goal of improving their life through healthy living. Weight Watchers will be easily accessible for all individuals desiring to improve their lifestyle and will receive exceptional service. Services will be recognized as a superior value.
III. APPARENT PROBLEM
Weight Watchers is facing the issue of increased competition and cost concerns with a large majority of the population impacted in some fashion by the economic downturn. In addition they have to overcome the stigma of being viewed as the prior generation’s answer to weight loss.
IV. STRATEGY
A. Corporate Strategy
The corporate strategy is reposition themselves and to develop a forward focused plan for the 21st century.
B. Business Strategy
The business strategy is to introduce new programs like the Monthly Pass Payment Strategy and the new Turnaround program.
C. Functional Strategies
1. Marketing
The Marketing Strategy is to reinvent Weight Watchers and product innovation for the US and abroad.
2. Finance
The Finance Strategy is to develop the new programing that will generate new revenue and to continue to be able to do that with a low capital and lean operating expense.
3. Operations
The Operations Strategy is to run a lean operation and achieve wide profit margins while expanding offerings.
4. Human Resources
The Human Resources Strategy is to use employees that were formally overweight and who have achieved weight loss success through the Weight Watchers program.
5. Information
The Information Strategy is to evolve internet tools to assist the organization in bringing services to those who may not be able to or have interest in attending a meeting in person.
6. Research & Development
The Research and Development Strategy is to
To be the leading weight loss service provider by assisting individuals to lose weight and sustain a healthy lifestyle.
II. VISION STATEMENT
Weight Watchers International will be chosen by all individuals that have a goal of improving their life through healthy living. Weight Watchers will be easily accessible for all individuals desiring to improve their lifestyle and will receive exceptional service. Services will be recognized as a superior value.
III. APPARENT PROBLEM
Weight Watchers is facing the issue of increased competition and cost concerns with a large majority of the population impacted in some fashion by the economic downturn. In addition they have to overcome the stigma of being viewed as the prior generation’s answer to weight loss.
IV. STRATEGY
A. Corporate Strategy
The corporate strategy is reposition themselves and to develop a forward focused plan for the 21st century.
B. Business Strategy
The business strategy is to introduce new programs like the Monthly Pass Payment Strategy and the new Turnaround program.
C. Functional Strategies
1. Marketing
The Marketing Strategy is to reinvent Weight Watchers and product innovation for the US and abroad.
2. Finance
The Finance Strategy is to develop the new programing that will generate new revenue and to continue to be able to do that with a low capital and lean operating expense.
3. Operations
The Operations Strategy is to run a lean operation and achieve wide profit margins while expanding offerings.
4. Human Resources
The Human Resources Strategy is to use employees that were formally overweight and who have achieved weight loss success through the Weight Watchers program.
5. Information
The Information Strategy is to evolve internet tools to assist the organization in bringing services to those who may not be able to or have interest in attending a meeting in person.
6. Research & Development
The Research and Development Strategy is to