Westjet Research Paper
WestJet
Westjet Airline
WestJet Airline was founded in 1996 by Clive Beddoe and a team WestJet airlines were started with the philosophy that just because you pay less doesn’t mean you should get less.
Clive Beddoe and team started their journey with three aircraft fly to five destinations and 220 friendly WestJetters — a journey that would help them become a company of more than 8,800 passionate WestJetters flying one of the youngest fleets of Boeing 737 Next-Generation aircraft to more than 80 destinations in North America, Central America and the Caribbean.
Culture
“Customer care” is what WestJet Airlines says in their ads. WestJet entire corporate culture has been built around caring for their customers, by providing a great customer service experience.
This resulted them to claim top spot in Waterstones ' study of Canada 's 10 Most Admired Corporate Cultures for four years, WestJet was inducted into its Hall of Fame in 2010. In 2011 WestJet was designated as a J.D. Power Customer Service Champion (one of two companies in Canada and the only airline to make the list), ranked 3rd in Aon Hewitt 's best employers in Canada
On top of this WestJet was chosen as Canada 's preferred airline.
Mission
To enrich the lives of everyone in WestJet 's world by providing safe, friendly and affordable air travel.
Vision
By 2016, WestJet will be one of the five most successful international airlines in the world providing our guests with a friendly caring experience that will change air travel forever.
Values
* Commitment to safety * Positive and passionate in everything we do * Appreciative of our People and Guests * Fun, friendly and caring * Align the interests of WestJetters with the interests of the company * Honest, open and keep our commitments
Marketing mix strategy analysis
The marketing mix analysis which is also known as 4 P’s, is the most important elements of a marketing strategy of any company, and in this report I am
Westjet Airline
WestJet Airline was founded in 1996 by Clive Beddoe and a team WestJet airlines were started with the philosophy that just because you pay less doesn’t mean you should get less.
Clive Beddoe and team started their journey with three aircraft fly to five destinations and 220 friendly WestJetters — a journey that would help them become a company of more than 8,800 passionate WestJetters flying one of the youngest fleets of Boeing 737 Next-Generation aircraft to more than 80 destinations in North America, Central America and the Caribbean.
Culture
“Customer care” is what WestJet Airlines says in their ads. WestJet entire corporate culture has been built around caring for their customers, by providing a great customer service experience.
This resulted them to claim top spot in Waterstones ' study of Canada 's 10 Most Admired Corporate Cultures for four years, WestJet was inducted into its Hall of Fame in 2010. In 2011 WestJet was designated as a J.D. Power Customer Service Champion (one of two companies in Canada and the only airline to make the list), ranked 3rd in Aon Hewitt 's best employers in Canada
On top of this WestJet was chosen as Canada 's preferred airline.
Mission
To enrich the lives of everyone in WestJet 's world by providing safe, friendly and affordable air travel.
Vision
By 2016, WestJet will be one of the five most successful international airlines in the world providing our guests with a friendly caring experience that will change air travel forever.
Values
* Commitment to safety * Positive and passionate in everything we do * Appreciative of our People and Guests * Fun, friendly and caring * Align the interests of WestJetters with the interests of the company * Honest, open and keep our commitments
Marketing mix strategy analysis
The marketing mix analysis which is also known as 4 P’s, is the most important elements of a marketing strategy of any company, and in this report I am
References: * http://www.flyforless.ca/westjet-pricing.htm * http://www.newswire.ca/en/story/742807/westjet-launches-moments-advertising-campaign * http://www.westjet.com/guest/en/flights/where-we-fly/route-map.shtml * http://www.newswire.ca/en/story/742807/westjet-launches-moments-advertising-campaign * http://www.westjet.com/guest/en/about/index.shtml * http://www.westjet.com/guest/en/about/environment/index.shtml * http://www.westjet.com/guest/en/about/community-investment/index.shtml * http://www.westjet.com/guest/en/about/community-investment/caring-community.shtml