Westlake Lanes Case
Westlake Lanes: How Can this Business Be Saved?
Professor: Dr. Jonathan Lee
75-498 Section 2
Submitted By: Mukund Gokulka
Identification of Issues: Westlake Lanes have been facing major problems in their business and was in a critical stage. Shelby Givens, the newly general manager appointed by the board is concerned whether she could bring back this business to profitability in a year’s time. After her 9-month tenure Givens bought the business back to profitability for the first time in two years. She was still worried whether the business at this rate could payback the loans owed to their board members and after analysing it competitors Givens comes up with alternatives in order to payback its board. The main problem is to convince the board or else they might decide against any of her alternatives and chose to close down the business and liquidate their assets.
Internal Analysis: Westlake Lanes have been already been around for 30 years in business and since being the only bowling centre in Raleigh downtown these factors contribute well to the competitive advantage of the business. Now, let’s analyse the business strengths and weakness using a critical concept called VRINE.
Vrine Analysis: Valuable: The fact the business has been around for 30 years is itself valuable because it has contributed directly towards the loyalty of customers towards the business. This loyalty has resulted in the ongoing of business continuous flow of revenues and thus eliminating direct and indirect competition for its customers. This long term of business itself contributes to the most valuable part and thus making the customers believe that anything for this long is to be an effective organization.
Rare:
The survival of the business this long contributes to the rate factor of this analysis. There are not many business which operates for this long especially from the 70s. If they survived they are mostly due to
Professor: Dr. Jonathan Lee
75-498 Section 2
Submitted By: Mukund Gokulka
Identification of Issues: Westlake Lanes have been facing major problems in their business and was in a critical stage. Shelby Givens, the newly general manager appointed by the board is concerned whether she could bring back this business to profitability in a year’s time. After her 9-month tenure Givens bought the business back to profitability for the first time in two years. She was still worried whether the business at this rate could payback the loans owed to their board members and after analysing it competitors Givens comes up with alternatives in order to payback its board. The main problem is to convince the board or else they might decide against any of her alternatives and chose to close down the business and liquidate their assets.
Internal Analysis: Westlake Lanes have been already been around for 30 years in business and since being the only bowling centre in Raleigh downtown these factors contribute well to the competitive advantage of the business. Now, let’s analyse the business strengths and weakness using a critical concept called VRINE.
Vrine Analysis: Valuable: The fact the business has been around for 30 years is itself valuable because it has contributed directly towards the loyalty of customers towards the business. This loyalty has resulted in the ongoing of business continuous flow of revenues and thus eliminating direct and indirect competition for its customers. This long term of business itself contributes to the most valuable part and thus making the customers believe that anything for this long is to be an effective organization.
Rare:
The survival of the business this long contributes to the rate factor of this analysis. There are not many business which operates for this long especially from the 70s. If they survived they are mostly due to