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Introduction
The GTG Aquatic Feeds Supply Company has been operating for years now with its warehouse, distributing aquatic feeds to its customers from Talisay, Laurel and San Nicholas, Batangas. The warehouse is located at Brgy. Balakilong, Laurel, Batangas before the town proper of Laurel. GTG Aquatic Feeds Supply Company is an exclusive distribution channel or intermediary of B-Meg Aquatic Feeds by San Miguel Feeds, Inc. (SMFI) as part or component of its marketing mix. As a partner distributor of SMFI, GTG Aquatic Feeds Supply Company is exclusively wholesaling and retailing aquaticfeeds from the manufacturer- supplier B-Meg located at Brgy. Darasa, Tanauan, Batangas with the provision of policies when it comes to marketing of aquaticfeeds to the area which the aquatic feeds is most demanded. As part of the distributing aquatic feeds of SMFI to its end users, generally the GTG Aquatic Feeds Supply Company has been assigned by SMFI where its target market which they called “Farm universe”. Farm Universe is technical term used by SMFI for its geographically segmented target market for specific target potential customers who culture aquatic fish around Taal Lake. GTG Aquatic Feeds Supply Company is one that has been assigned to market within the towns of Talisay, Laurel and San Nicholas. With the provisions of SMFI, GTG Aquatic Feeds Supply Company has been distributing Feeds to said farm universe to its customers. Pertaining to its target market or their farm universe, GTG Aquatic Feeds Supply Company has been searching for more potential customers that are buying aquatic feeds in the area. With regards to the regulations implemented by the government for owning cages that cultures aquatic fish around Taal Lake, financers that farm with big number of cages who uses dummy names with the cages is a real deal potential customer to deal with to the said farm universe consuming thousands bags of aquaticfeeds. Developing a conceptual framework based on the