Western Governors University
JFT2 Task 1
A. Analysis
The economic downturn across the United States caused a decrease in funding to performing arts. Thus a proposal to merge the Utah Symphony and Utah Opera companies was made. There have been very few mergers of this type in history. In 1963 the Madison Symphony Orchestra and Madison Opera merged. Also, in 1985, the Chattanooga Opera and Chattanooga Symphony combined. These entities remained combined for a period of time, but ultimately disbanded due to ideologies and methodologies that differed.
The Utah Symphony and Utah Opera merger discussion began in December 2001.The cultures of both entities are very different and divergent. This leads to a process to unite the two companies that is a challenging process.
A1. Bill Bailey
Mr. …show more content…
A merger would help the symphony maintain in existence, since they are financially unstable at this time. Mrs. Abravenal can be educated that support from opera supporters will help keep resources available that are not currently available when the entities are separated.
The ERG Theory for relatedness need will be a second motivator under this theory. The human desire for meaningful relationships will provide positive reinforcement to those involved. The supporters of both companies do not want to see them fail and disappear. The passion of the supporters can be utilized and capitalized upon to create a relationship between the two companies.
Finally, the ERG Theory for growth needs can provide positive reinforcement for both companies during the merger proposal. The companies are failing separately, but together they could flourish. Resources would be combined and supporters for both would be involved in the growth processes. Mrs. Abravenal could continue her husband’s vision and help keep the symphony alive and