Whale Watch Kaikoura
Executive Summary
This report is focused on a New Zealand Organisation called Whale Watch Kaikoura. With the use of this organisation the report will show a brief overview of its strategies, its purpose and its vision. It will discuss how it implements its business and its processes with regards to its key strategic resources, which will then lead to the entities knowledge-based resources and its capabilities, with specific notion towards its intellectual capital. The report will be broke into two sections, the first section will give detail to the organisation and its approach towards knowledge management and strategies, while the second section will include concepts and frameworks from MGMT 311 that will be proposed as an ideal strategy to implement within this organisation. The relevance of these strategies will be discussed as it will take into consideration the company’s culture, its dominant values as well as other aspects that will be referred in the report. It will then conclude on the main ideas that were addressed in the report, making clear indication on the systems or processes that were to change if given the opportunity to do so.
Contents Introduction 3 Discussion 4 WWK’s Strengths 4 Culture- form of explicit knowledge 4 Wally Stone – example of Tacit-knowledge 6 Wally Stone –developing Human capital 7 Intellectual Capital 7 Frameworks for assessing intellectual capital 7 Tacit Knowledge 10 WWK’s weaknesses 10 Proposed knowledge management strategies 11 Conclusion 14 References 16
Introduction
Whale Watch Kaikoura, is a New Zealand, 100% Maori owned, company that is recognised as one of the most successful tourism ventures to ever be established. It is a unique organisation that provides people both domestic and internationally the opportunity to gain a close up experience of sperm whales that come together off the Kaikoura coast, where there feeding grounds are located. They do this by travelling to the destination
This report is focused on a New Zealand Organisation called Whale Watch Kaikoura. With the use of this organisation the report will show a brief overview of its strategies, its purpose and its vision. It will discuss how it implements its business and its processes with regards to its key strategic resources, which will then lead to the entities knowledge-based resources and its capabilities, with specific notion towards its intellectual capital. The report will be broke into two sections, the first section will give detail to the organisation and its approach towards knowledge management and strategies, while the second section will include concepts and frameworks from MGMT 311 that will be proposed as an ideal strategy to implement within this organisation. The relevance of these strategies will be discussed as it will take into consideration the company’s culture, its dominant values as well as other aspects that will be referred in the report. It will then conclude on the main ideas that were addressed in the report, making clear indication on the systems or processes that were to change if given the opportunity to do so.
Contents Introduction 3 Discussion 4 WWK’s Strengths 4 Culture- form of explicit knowledge 4 Wally Stone – example of Tacit-knowledge 6 Wally Stone –developing Human capital 7 Intellectual Capital 7 Frameworks for assessing intellectual capital 7 Tacit Knowledge 10 WWK’s weaknesses 10 Proposed knowledge management strategies 11 Conclusion 14 References 16
Introduction
Whale Watch Kaikoura, is a New Zealand, 100% Maori owned, company that is recognised as one of the most successful tourism ventures to ever be established. It is a unique organisation that provides people both domestic and internationally the opportunity to gain a close up experience of sperm whales that come together off the Kaikoura coast, where there feeding grounds are located. They do this by travelling to the destination
References: Author Unknown. (2005). Case Study: Kaikoura Whale Watch. Located via internet, [retrieved 10th, August 2011] from: http://governance.tpk.govt.nz/share/whalewatch.aspx Author Unknown. (Date unknown). Website [retrieved 10th August, 2011] from: http://www.whalewatch.co.nz/ Author Unknown. (1996). Website [retrieved 10th August, 2011] from: http://www.ngaitahu.iwi.nz/Te-Runanga/Representatives/Rapaki.php Goodwin, H. (2009). Whale Watch Kaikoura, [retrieved 10th, August, 2011] from: http://haroldgoodwin.blogware.com/blog/_archives/2009/11/6/4374499.html Harmsworth, G. (2005). Report on the incorporation of traditional values/tikanga into contemporary Māori business organisation and process. Landscare research. Private Bag 11052, Palmerston North Pgs 53-67. Landcare Research Report: LC/0405/058 Henly, M. Smith, A. Fairwether, J, R. Simmons, D, G. (1998). The Impact of Tourism on the Māori Community in Kaikoura, Tourism Research and Education Centre (TREC) Report No.7 Jashapara, A. (2011). Knowledge Management An integrated approach. Pearson. University of London. World Travel and Tourism Council. (2010). Tourism for Tomorrow Awards. Located via website, [retrieved 10th August, 2011] from: http://www.tourismfortomorrow.com/bin/pdf/original_pdf_file/whale_watch_kaikoura_ltd.pdf