What Are The Difference Between Apple And Microsoft?

Apple and Microsoft are considered the top competitors in the computer and electronic manufacturing industry. Their ongoing battle for number one has been more than prevalent to the public in the last ten years. Everywhere you go, there is either an ad for an iPhone or an ad for Microsoft and they are continually differentiating themselves from each other with every opportunity that they can get. The differences of the two companies do not out weigh the similarities, but they sure have a large impact on the success of each company. The differences between their distribution strategies and their integrated marketing communications can show us when, why, and how Apple is profiting more than Microsoft. Over time Apple has earned a name for itself in the high end electronic industry. This all began in 1984 when Apple launched a commercial during Super Bowl XVIII (Hormby 2014). The commercial was simple but it spread the message that an Apple computer would make you feel more
Microsoft is the leader in computer sales in the business industry due to their compatibility with certain business programs, but Apple is the leader in home and laptop computer sales. This is due to their amazing computer software and the computers ability to be consumer friendly. At the WWDC (Worldwide Developer Conference) in 2013 Apple introduced their computer operating systems for free whereas Microsoft charges between USD $199 and USD $399 (Wilhelm 2013). Apple’s usual strategy is to introduce high-priced, high-quality products, yet here they are playing the free card. Apple is attempting to reach a larger target market by lowering prices and making their products more affordable for everyone. As Apple becomes more cost effective, Microsoft will have to continue to think of ways to remain in the battle. Whether that involves new products or features, only the future will