What Benefits Are Communicated or Delivered by a Products Attributes
What benefits are communicated or delivered by a products attributes
Introduction
What are product attributes and what affects do they have to everyone involved in the making and the usage of the product? In this write up I aim to further simplify and clarify your understanding to the benefits communicated by product attributes in detail. In this assignment I will look at the functional benefit and self-expressive benefits delivered by a products attributes.
Definition of terms
According to the Businessdictionary.com a products attributes are defined as “A characteristics or feature of a product that is thought to appeal to customers” Product attributes are the descriptors we use to define the kinds of products. For example, we could describe a t-shirt by the color and size. These attributes mean that in the real physical world your store may only carry one red shirt, but you have three sizes or three “variations.” Product attributes are the aspects and aesthetics of a product that attract the eye of buyer. A product attributes are really important for the produce or manufacturer to perfect as they have an effect on the marketing of the finished good. Consumer behaviour is the study of individuals, groups, or organizations and the processes they use to select, secure, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.Consumer behaviour involves the psychological processes that consumers go through in recognizing needs, finding ways to solve these needs, making purchase decisions (e.g., whether or not to purchase a product and, if so, which brand and where), interpret information, make plans, and implement these plans (e.g., by engaging in comparison shopping or actually purchasing a product).
Product attributes
Product attributes are the features and characteristics of a product that draw in the attention of a customer. These characteristics and features allow the
Introduction
What are product attributes and what affects do they have to everyone involved in the making and the usage of the product? In this write up I aim to further simplify and clarify your understanding to the benefits communicated by product attributes in detail. In this assignment I will look at the functional benefit and self-expressive benefits delivered by a products attributes.
Definition of terms
According to the Businessdictionary.com a products attributes are defined as “A characteristics or feature of a product that is thought to appeal to customers” Product attributes are the descriptors we use to define the kinds of products. For example, we could describe a t-shirt by the color and size. These attributes mean that in the real physical world your store may only carry one red shirt, but you have three sizes or three “variations.” Product attributes are the aspects and aesthetics of a product that attract the eye of buyer. A product attributes are really important for the produce or manufacturer to perfect as they have an effect on the marketing of the finished good. Consumer behaviour is the study of individuals, groups, or organizations and the processes they use to select, secure, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.Consumer behaviour involves the psychological processes that consumers go through in recognizing needs, finding ways to solve these needs, making purchase decisions (e.g., whether or not to purchase a product and, if so, which brand and where), interpret information, make plans, and implement these plans (e.g., by engaging in comparison shopping or actually purchasing a product).
Product attributes
Product attributes are the features and characteristics of a product that draw in the attention of a customer. These characteristics and features allow the
References: Allison, R. I. and Uhl, K. P. 1964. Influence of beer brand identification on taste perception. Journal of Marketing Research. 1(36), pp.9 Foxall, G. R., Goldsmith, R. E. and Brown, S. 1998. Consumer Psychology for Marketing. London: International Thomson Business Press