What customer need

You are working for a consumer goods distribution company. Recently, the sales have gone down significantly. By premilinary investigation, he has found out that your products are not competitive in term of quality, price, design and attracted services. Your CEO has asked you to do a more detailed research on the business environment, you can utilize the model of 4C analysis or SWOT analysis.The combination of internal and external actors that influence a company's operating situation. The business environment can include factors such as: clients and supplers ; its competition and owners; improvements in technology; laws and government activities; and market, social and economic trends. A business is influenced by the environment in which it operates and the success of any business is dependent on its ability to adapt to its environment. The complexity of this reality for business owners is compounded by the fact that there are many different environments that each business operates within. There is the macro environment, which in today’s global economy refers to the whole world, where events often indirectly impact on businesses and there is the micro environment, local events and circumstances which directly affect and interact with a business. Product is replaced by Customer: You have to study consumer wants and needs and then attract consumers one by one with something each one wants.It is to create a custom solution rather than pigeon-holing a customer into a product. Pricing is replaced by cost, reflecting the reality of the total cost of ownership. Many factors affect cost, including but not limited to the customers cost to change or implement the new product or service and the customers cost for not selecting a competitors capability. You have to realize that price - measured in dollars - is one part of the cost to satisfy. If you sell hamburgers, for example, you have to consider the cost of driving to your restaurant, the cost of conscience of eating meat,