What have been the key success factors for Nike?
What have been the key success factors for Nike?
Nike, originally known as Blue Ribbon Spots is involved in the design, development and worldwide marketing of footwear, apparel, equipment and accessory products which started its journey in early 1962. In nearly 200 countries with around 18,000 retail accounts Nike is now the largest seller of athletic footwear in the world. The company focused on delivering high quality running shoes designed especially for athletes by athletes. Behind its success, among many factors two key factors can be easily seen which are Advertising and Marketing.
Nike placed a significant weight on marketing and advertising the company and its products. Nike strongly bonded the contracts with highly successful and influential athletes, coaches, teams like Michael Jordan, Serena Williams, and Tiger Woods to popularize its shoes and other sports accessories. In its advertising campaigns, Professional athletes were used which was proved both effective and efficient.
Nike also actively followed and applied some marketing plans and programs to sustain its dominance in the industry and stay competitive. Like Nike Responded to trends and changes in consumer preference by adjusting the mix of existing product offerings, developing new products, styles and categories, and influencing sports and fitness preferences through its aggressive marketing. Nike marketed and advertised its products mainly through TV, magazines, and campaigns which also were effective and efficient.
Where is Nike vulnerable? What should they watch out for?
There is a fact; Nike was asserted in using celebrity endorsements in their advertisers and campaigns. But they need to keep in mind that they should not let the celebrities become their brand image. If it was so, the company would run the risk of diminishing the brand as soon as celebrity becomes faded. But in the early age, they did not think about the problem that might rise by enrolment of individual
Nike, originally known as Blue Ribbon Spots is involved in the design, development and worldwide marketing of footwear, apparel, equipment and accessory products which started its journey in early 1962. In nearly 200 countries with around 18,000 retail accounts Nike is now the largest seller of athletic footwear in the world. The company focused on delivering high quality running shoes designed especially for athletes by athletes. Behind its success, among many factors two key factors can be easily seen which are Advertising and Marketing.
Nike placed a significant weight on marketing and advertising the company and its products. Nike strongly bonded the contracts with highly successful and influential athletes, coaches, teams like Michael Jordan, Serena Williams, and Tiger Woods to popularize its shoes and other sports accessories. In its advertising campaigns, Professional athletes were used which was proved both effective and efficient.
Nike also actively followed and applied some marketing plans and programs to sustain its dominance in the industry and stay competitive. Like Nike Responded to trends and changes in consumer preference by adjusting the mix of existing product offerings, developing new products, styles and categories, and influencing sports and fitness preferences through its aggressive marketing. Nike marketed and advertised its products mainly through TV, magazines, and campaigns which also were effective and efficient.
Where is Nike vulnerable? What should they watch out for?
There is a fact; Nike was asserted in using celebrity endorsements in their advertisers and campaigns. But they need to keep in mind that they should not let the celebrities become their brand image. If it was so, the company would run the risk of diminishing the brand as soon as celebrity becomes faded. But in the early age, they did not think about the problem that might rise by enrolment of individual