What Is Paytm During Demonetization?
Discussion
The aim of this research was to figure out the media strategies used by Paytm during demonetization for the growth of Paytm and to study how the media strategies affected Paytm’s acceptance after demonetization.
There are three main hypothesis for this study:
Usage of Paytm increased during demonetization as the country went cashless, making it popular amongst all consumers.
The wide acceptance of Paytm amongst various merchants increased its popularity.
The 360 degree campaign of Paytm during demonetization made consumers go back to Paytm for their day to day usage.
Hypothesis 1: According to this study, the hypothesis was found to be true. As the whole nation went cashless due to demonetization, the usage of E-wallets increased …show more content…
Therefore, the results prove Hypothesis 2.
Hypothesis 3: During the difficult times of demonetization, Paytm launched various television commercials showcasing various categories where Paytm users can make payments like auto fares, grocery bills, payments at petrol pumps, sending money to relatives, paying for utilities like electricity bills, etc while also reaching out to consumers via social media as well. Therefore, the results prove Hypothesis 3. …show more content…
As a result, a majority of the population prefers using Paytm. Being the e-commerce leader, Paytm received higher revenues along with various investments; some of the investors being Ratan Tata and Alibaba group.
Demonetization was the straw that broke the camel’s back and forced people into using e-wallets, which had hardly any traction before this event. Even though such a step was taken for taking notice of illegal activities, tax evasion, etc, the poor section of the society went through a rough patch as they faced a lot of problems staying cashless while demonetization lasted.
During such difficult times of demonetization, Paytm launched various television commercials showcasing various categories where Paytm users can make payments like auto fares, grocery bills, payments at petrol pumps, sending money to relatives, paying for utilities like electricity bills, etc while also reaching out to consumers via social media as well.
Primary Research
From the primary research, we concluded that demonetization forced people to increase their usage of Paytm, however, its features and advertising made people choose to continue to use
The aim of this research was to figure out the media strategies used by Paytm during demonetization for the growth of Paytm and to study how the media strategies affected Paytm’s acceptance after demonetization.
There are three main hypothesis for this study:
Usage of Paytm increased during demonetization as the country went cashless, making it popular amongst all consumers.
The wide acceptance of Paytm amongst various merchants increased its popularity.
The 360 degree campaign of Paytm during demonetization made consumers go back to Paytm for their day to day usage.
Hypothesis 1: According to this study, the hypothesis was found to be true. As the whole nation went cashless due to demonetization, the usage of E-wallets increased …show more content…
Therefore, the results prove Hypothesis 2.
Hypothesis 3: During the difficult times of demonetization, Paytm launched various television commercials showcasing various categories where Paytm users can make payments like auto fares, grocery bills, payments at petrol pumps, sending money to relatives, paying for utilities like electricity bills, etc while also reaching out to consumers via social media as well. Therefore, the results prove Hypothesis 3. …show more content…
As a result, a majority of the population prefers using Paytm. Being the e-commerce leader, Paytm received higher revenues along with various investments; some of the investors being Ratan Tata and Alibaba group.
Demonetization was the straw that broke the camel’s back and forced people into using e-wallets, which had hardly any traction before this event. Even though such a step was taken for taking notice of illegal activities, tax evasion, etc, the poor section of the society went through a rough patch as they faced a lot of problems staying cashless while demonetization lasted.
During such difficult times of demonetization, Paytm launched various television commercials showcasing various categories where Paytm users can make payments like auto fares, grocery bills, payments at petrol pumps, sending money to relatives, paying for utilities like electricity bills, etc while also reaching out to consumers via social media as well.
Primary Research
From the primary research, we concluded that demonetization forced people to increase their usage of Paytm, however, its features and advertising made people choose to continue to use