What Is Sears Strength?

A strength of Sears is their brand. It has been around for a while and still has loyal customers that people trust and believe in. Another strength is they have many stores in many locations. Sears has many weaknesses. They aren’t getting customers into their stores due to e-commerce. According to an IBIS World report, “Sears Holdings Corporation, for example, has operated at a loss throughout the entire five-year period, and several reports describe the company as at risk of declaring bankruptcy.” They also have terrible customer service and they aren’t treating their employees with respect.
Department stores don’t have many opportunities if they aren’t investing in e-commerce. Although, there are a few as seen in the chart above. According to IBIS report, “In 2017, time spent on leisure and sports is expected to increase.” It also stated, “As import penetration increases, more low-cost imports are made available, which lowers the price tag on many items retailed by industry establishments. Therefore, increased income is
With the number of competitors and Sears not changing in time, they have lost most of their customers to competitors who have evolved. According to the IBIS World report, “The percentage of services conducted online is expected to rise in 2017, representing a potential threat to the industry.” The report also stated, “E-commerce stores benefit from lower overhead costs than brick-and-mortar stores. As a result, online retailers can offer lower prices, wider inventories and the ease of direct shipping.” As the IBIS report summed it up, “Historically, consumers have had only two options for purchasing new products: traditional brick-and-mortar shops and mail-order catalog retailers. However, the internet now provides consumers with more convenient method of shopping.” This will be Sears downfall if they don’t try to improve their online and customer service