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What Is The Backfire Effect?

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What Is The Backfire Effect?
When trying to disprove myths of GMOs, the backfire effect occurs because people oppose any information against their belief. People remain evidence insensitive regardless of information proving that GMOs are harmless. Feelings of affiliation with a source occur when people believe a statement and tend to believe the source is more credible. The reverse effect is when opposing information is not judged sufficiently and the source is not credible enough to debunk prior knowledge. A second reason is when opposing information challenges people’s “worldview”. Critics of GMOs feel disgusted about GMOs and the consumption of GMOs. To them, any opposing information is challenging their ethical beliefs of food. The last reason that backfire effects
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