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What Is Tiffany and Co

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What Is Tiffany and Co
Incorporated: 1868
NAIC: 334518 Watch, Clock, and Part Manufacturing; 339911 Jewelry (except Costume) Manufacturing; 44831 Jewelry Stores
SIC: 3873 Watches, Clocks, Watchcases & Parts; 3911 Jewelry & Precious Metal; 5944 Jewelry Stores

Founded in 1837, Tiffany & Co. has long been renowned for its luxury goods, especially jewelry, and has sought to market itself as an arbiter of taste and style. Tiffany designs, manufactures, and sells jewelry, watches, and crystal glassware. It also sells other timepieces, sterling silverware, china, stationery, fragrances, and accessories. Many of these products are sold under the Tiffany name, at Tiffany stores throughout the world as well as through direct-mail, corporate merchandising, and the Tiffany Web site. The company branched out in the early years of the new millennium, opening retail locations under the Temple St. Clair and Iridesse monikers. It also acquired a majority stake in Little Switzerland, a duty-free specialty retailer found the Caribbean, Alaska, and Florida.

Early History

In 1837 Charles Lewis Tiffany and John F. Young opened Tiffany & Young, with $1,000 in backing from Tiffany's father. Located on Broadway opposite Manhattan's City Hall Park, this store sold stationery and a variety of "fancy goods," including costume jewelry. Unlike other stores of the time, Tiffany featured plainly marked prices that were strictly adhered to, sparing the customer the usual practice of haggling with the proprietor. Tiffany also departed from the norm by insisting on cash payment rather than extending credit or accepting barter.

In 1841 Tiffany and Young took on another partner, J. L. Ellis, and the store became Tiffany, Young & Ellis. By 1845 the store was successful enough to discontinue paste (costume jewelry) and begin selling real jewelry, as well as the city's most complete line of stationery. Silverware was added in 1847. In addition to these main items, Tiffany's also sold watches and clocks, a

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