Many people believe designers simply push a button and click a few functions in Photoshop and a master piece is created. Well, it isn’t, it's a complicated industry with its own risks, rewards and language made up of incredibly hard working individuals that is routinely undermined by its own customers. Before I made the choice to go to college to become a graphic designer, I talked to a wide variety of professionals in the field. In doing so, I learned what they truly do, what they have to know, and what potential employers are looking for. I will endeavor to explain what I have surmised in hopes that you will have a more complete understanding of what a graphic designer is. Employers in this field look for assets like character, attitude and professionalism; however, the main requirement for graphic designer can be summed up into main areas that require specific, high levels of aptitude. I discuss them below so that someone trying to find work in the advertising/marketing field can have a good understanding of what people who hire designers are looking for, and to help you prepare as best you can to land the job you’ve always wanted.
Requirements for “Designer Greatness”
1) Artistic Ability
Artistic Ability is the base talent of all successful designers. It’s a designer’s ability (partially natural, partially learned) to envision and design a polished,