“What’s so great about Kanye is that he doesn’t fit into the hip hop/R&B landscape, as we’ve known it”, That’s why Kanye is such a well known rapper because everybody or at least a majority knowns who he is and what he does for a living. His profile of his music and his style don’t fit in because he’s different and interpret things in so many ways it's difficult to keep up with him.
But Kanye also has some qualities that should be thrown out the window right away because nobody in media for a fact takes him seriously or the media feed off his aggressiveness for views because
he makes himself look like a complete idiot or over protective of his former wife Kim Kardashian “but Kanye has always challenged the advice of the music industry, and it hasn’t exactly hurt his career. “