What significance does the continuing development of digital media technology have for media institutions and audiences?
What significance does the continuing development of digital media technology have for media institutions and audiences?
The continuing development of digital media technology has a huge significance on media institutions and audiences. The film industry is always adapting in order to find new ways to distribute their product.
In recent years, companies have been introducing an online streaming platform, which gives the consumer the option to buy the movie and stream or download the film directly to their computer at home, or their smartphone or device. This way of distributing a film has saved the companies millions because instead of sourcing materials for packaging, then going through the production stage of creating the actual media disc, when they can just send out a single file from a computer and still release and sell their product to the same amount of people. This is the same with new cinema releases, as now distributors don’t need to process a reel of film, they just send the production file computer to computer, also this removes the limit on distribution. This pushes the view that “old” media such as DVD’s are in decline as the large push towards new viewing platforms are slowly diminishing the need for old media.
This “wave” of new technology which companies are adopting is pushing the old media out of the industry. The rise of advanced computer generated animation means that huge amounts can be saved on prosthetics. Programmes such as (cant remember the name) and (again, cant remember the name) are so advanced they can make the animations look real so things like Iron Man and Dobby from Harry Potter can be made to look like they’re in the scene.
New technology isn’t always welcomed in the media industry as it does sometimes forces a company to re-invest millions to reach the same level as their competitors. If the investment doesn’t bring in overall profit the company has lost most of their money in a dead technology. 3D technology was
The continuing development of digital media technology has a huge significance on media institutions and audiences. The film industry is always adapting in order to find new ways to distribute their product.
In recent years, companies have been introducing an online streaming platform, which gives the consumer the option to buy the movie and stream or download the film directly to their computer at home, or their smartphone or device. This way of distributing a film has saved the companies millions because instead of sourcing materials for packaging, then going through the production stage of creating the actual media disc, when they can just send out a single file from a computer and still release and sell their product to the same amount of people. This is the same with new cinema releases, as now distributors don’t need to process a reel of film, they just send the production file computer to computer, also this removes the limit on distribution. This pushes the view that “old” media such as DVD’s are in decline as the large push towards new viewing platforms are slowly diminishing the need for old media.
This “wave” of new technology which companies are adopting is pushing the old media out of the industry. The rise of advanced computer generated animation means that huge amounts can be saved on prosthetics. Programmes such as (cant remember the name) and (again, cant remember the name) are so advanced they can make the animations look real so things like Iron Man and Dobby from Harry Potter can be made to look like they’re in the scene.
New technology isn’t always welcomed in the media industry as it does sometimes forces a company to re-invest millions to reach the same level as their competitors. If the investment doesn’t bring in overall profit the company has lost most of their money in a dead technology. 3D technology was