Wheelan's Incentives

In chapter two, Wheelan focuses on incentives. He states that “Good policy uses incentives to channel behavior toward some desired outcome” (Wheelan 39). In the simplest terms possible, he means that in a capitalistic society, looking out for a person’s interests is the best way to manipulate that person to get the desired result. In the market, companies consider the consumer’s incentive to promote sales while individuals consider their own incentive to make decisions. Wheelan provides an example of protecting the black rhino because tourists will pay to see them. Otherwise, hunters kill the rhinos for their horn, as it is highly in demand, and very rare and expensive. Similarly, in order to get people to buy more electric cars