Preview

Where Good Ideas Come from

Powerful Essays
Open Document
Open Document
5108 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Where Good Ideas Come from
KNOEWLEDGE SEMINAR PROJECT REPORT

Where Good Ideas Come From
Book Review

Submitted to: Prof. Malathi Sriram

Submitted by: Manish Kumar Sharma (11029) Priyanka Narsinghani (11042)

INDEX
1. Introduction 2. Reef, city, web 3. The adjacent possible 4. The liquid Network 5. The slow hunch 6. Serendipity 7. Error 8. Exaptation 9. Platform 10.The fourth Quadrant 11.Conclusion 12.Review by Manish Kumar Sharma 13.Review by Priyanka Narsinghani

INTRODUCTION

Steven Johnson’s book, Where Good Ideas Come From: the Natural History of Innovation, is the book that we went through for our knowledge seminar course. Lots of books have been written about innovation – what good ideas are, how we measure and implement it. The subject of innovation is quite popular and redundant, but this book is quite good at giving examples of how to create environments that can encourage good ideas. The author writes this book to help people understand the concept of how ideas occur. He has used a lot of example to explain all the concepts. He has given the examples of past innovations to facilitate future innovations. He has clearly helped organizations to be more creative and innovative. He has given ways of making people think more creatively and explore new possibilities. People can get a lot of insights about which kind of environment is required for creativity. People in business or education can find it a worthwhile book. It talks about the institutional structures that facilitate good ideas – how to get lots of people thinking about cutting edge problems, how to put people together in a space where different skill sets and influences can come together, how to make the right kinds of materials available but not forcing a conclusion. Normally books about innovation revolve around the idea that a small number of smart individuals have had Eureka moments, leading to extraordinary breakthroughs that changed the course of civilization. But Johnson contradicts this view, which

You May Also Find These Documents Helpful

  • Good Essays

    QHT1 task 3

    • 492 Words
    • 2 Pages

    Innovation is the opportunity to create something from nothing or to expand a current idea into a better idea. Innovation can only take place when a company and its workers allow for the opportunity to create new ideas or theories. This is important in the business world in order to keep up with the times.…

    • 492 Words
    • 2 Pages
    Good Essays
  • Good Essays

    trying to find ways to promote their products, and athletic wear titan Nike is a testament to the fruit that marketing can bear. To increase and improve its image, Nike signed Michael Jordan in 1984. The Jordan brand sold $130M in its debut year. In 1988, their "Just Do It" Campaign increased sales by 42% in 1989. (Johnson, 1998) From celebrity endorsements, to posters, to commercials, Nike took marketing seriously, and by seriously, it means they invested a good amount of money. Their success today can all be attributed to the promotional steps they took in the 80's.…

    • 323 Words
    • 2 Pages
    Good Essays
  • Good Essays

    A World of Ideas

    • 1042 Words
    • 5 Pages

    Because nature is perfect as it is. Lao Tzu says in his reading "This world is immeasurable." And the person who knows himself becomes less wanting. Knowing yourself is such a great feeling because you feel a level of contentment inside and when you feel that, life becomes a lot easier,…

    • 1042 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Three Pillar Essay Final

    • 780 Words
    • 3 Pages

    Notwithstanding partaking a businessperson soul, innovation remains procedure of captivating fresh thoughts then actualizing it within the business. This implies that individuals need to remain prepared and ready to set their fresh thought under a magnifying glass. Then again, there is acknowledgment that innovation is likewise basic to social, ecological, social, and creative advance also (Bullinger, 2006). This university has a few open doors for its understudies and staff individuals to get included in group exceed the nation over and the world. Which thus, acquaints social innovation with the group. A few researchers accept that innovation is a procedure instead of a result. Serrat (2010) communicates that the demand intended for societal improvement mirrors developing interest on behalf of "smart thoughts, put into practice, that meet squeezing unmet needs and enhance individuals ' lives" (p.1). In any case, innovation remains abundantly expected to benefit the form and create thoughts since entrepreneurs also administration forthcoming.…

    • 780 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Windchill Executive Summary

    • 2339 Words
    • 10 Pages

    This essay is an analysis and recommendation for innovation capabilities of PTC (Parametric Technology Corporation), which is a software company I served for previous 3 years. All the analysis…

    • 2339 Words
    • 10 Pages
    Powerful Essays
  • Better Essays

    The ability to be creative and think outside of the box is fundamental in today’s more challenging and competitive business landscape. Organizations today are looking for business professionals who have the ability to lead through innovation. Innovation is the application of better solutions that meet new requirements, unarticulated needs, or existing market needs. This is accomplished through more effective products, processes, services, technologies, or ideas that are readily available to markets, governments, and society. In order for organizations to stay fresh and up to date they need individuals who are able to innovate and inspire new products or ideas. CEO of HCL Technologies, Vineet Nayar, is most notably known for his approach to leading innovation and transforming his at-risk IT services company into a global leader. By examining Nayar's innovation model, and that of other leaders like him, we can learn more about the skills and behaviors of such leaders and how they prepare their organizations to be more innovative. In this essay, the author will analyze research studies conducted on leaders of innovation and expound on the discovery skills of successful leaders in innovation.…

    • 1564 Words
    • 7 Pages
    Better Essays
  • Good Essays

    We saw that innovators derive from individual developers and thereby can be considered the true source of innovative products. While an organization system model and creative individuals are key…

    • 1094 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    We all have great ways to learn and create new ideas. Some like to go for a walk and think about things and others like to be at their comfort of their homes. Once we have an idea, we like to draw our ideas and go to the next step. But never do we think about how did we get the idea what brought us to our solution? Steven Johnson has wrote a book Where Good Ideas Come From and has written about different patterns that brings us to new ideas, and how Serendipity, liquid networking, and adjacent possible has a big significance with our new thoughts and the movie exit through the gift shop plays an significant role with these patterns.…

    • 975 Words
    • 4 Pages
    Satisfactory Essays
  • Better Essays

    Many of us believe that to be fully creative, we would have to leave our lives as we know them: quit the job, move to another state, and divorce our spouses (Allen, 1988). There are a number of reasons why creative ideas fail to become innovations. Sometimes it is because the idea, which seems brilliant in concept, is flawed in application. More often, the problem is that organizations invest in creative ideas such as brainstorming events, idea management, idea campaigns, but fail to invest in implementing the most creative ideas that come from those initiatives.…

    • 1556 Words
    • 7 Pages
    Better Essays
  • Good Essays

    To have a successful business a company needs to employ personnel that think and behave differently (Stamm, 2003). Innovative thinkers need to form original designs and actively place them into action (Stamm). Innovation can be applied in different industries. In the technology industry, innovation can be referred to as the degree to which employees can retain and build upon the businesses original product (Kim & Park, 2010). Designers need creative thought processes to devise plans that will be successful. Creative thinkers need the ability…

    • 622 Words
    • 3 Pages
    Good Essays
  • Better Essays

    Former professor at the University of Warwick in the UK, now a professor emeritus, Sir Ken Robinson, PhD “…is an internationally recognized leader in the development of creativity, innovation and human resources in education and in business… In 2011 he was listed as ‘one of the world’s elite thinkers on creativity and innovation’ by Fast Company magazine, and was ranked among the Thinkers50 list of the world’s top business thought leaders.” (Robinson)…

    • 1112 Words
    • 5 Pages
    Better Essays
  • Satisfactory Essays

    9. Performing great at innovation – How the principles we’ve learned take us past the myths of creativity…

    • 280 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Innovation is defined as “creativity plus successful implementation” (Stamm, 2003, p. 1). Many great inventors, entrepreneurs, and creative individuals have said that they were the first to come up with an idea or product yet they were not given credit. This is because implementation never happened. The implementation of an idea is probably the most important aspect of innovation because the innovative idea or product will never end up becoming a reality. This is important to all business aspects because the key component of discussing and using innovation to its full potential is the step of implementation. This ensures the ideas being discussed in an organization are being used and that is the most important part to any business.…

    • 611 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    References: McDonough W. , Braungart M. (2002) From Inspiration to Innovation [Online] available from <http://www.mcdonough.com/writings/inspiration_innovation.htm> [30 July 2006]…

    • 9486 Words
    • 38 Pages
    Powerful Essays
  • Best Essays

    to Companies. Two-thirds of Indian consumers live in rural areas and almost half of the national income is generated here. The rural revolution is driven by rising in purchasing power, changing consumption patterns and increased information awareness. The Indian rural market has a huge demand base for durable products and offers great opportunities to marketers. The urban consumer durable market for products like colour TVs, washing machines, refrigerators and air conditioners is growing annually at between 7 percent and 10 percent. The rural market is zooming ahead at around 25 percent annually. "The rural market is growing faster than urban India now. Consumer durables on the other hand face many marketing problems and are not able to penetrate the rural market like Non-durables. This research is focused on generic marketing strategies for durable products in the rural area.…

    • 4514 Words
    • 19 Pages
    Best Essays