Who Are The Kelloggs Kids Analysis

Who are the Kelloggs Kids? In the early 1900’s the breakfast food manufacturer of Kellogg’s was searching for a commercial artist to promote their product, Kellogg’s Corn Flakes to persuade the viewers to purchase their cereal. The work of Joseph Christian Leyendecker’s, series of images, “The Arrow brand of shirt collars”, caught their attention. J.C. Leyendecker’s created twenty paintings between 1912 and 1918. His paintings ran as full page advertisements in magazines such as Ladies’ Home Journal with captions under each ad. Even though he was among the leading illustrators of this time, not many people have heard of him. Leyendecker was admired for his pictures of adorable children and men’s fashion advertising. He preferred to have models for his paintings, rather than paint from a photograph. In December of 1950, Leyendecker outlined his basic method in a letter to a student on how he would start off his creations. First, he would fill a sketch pad with a number of small rough sketches about two to three inches, so that he could compare them on one page. Second, he would select the one that seemed to tell the story most clearly and enlarge the square to the size of a magazine cover, adding more color and
Looking at both child and teenager’s arms and fingers, you can see the light and darkness of the strokes that were used. The vibrant color of their hair and how the wisps of the hair were shown. Both bowls, spoons and mild container looked as if it was in front of the children. The detail in their clothing showing the ripples as they poured the milk or put the spoon to their mouths. Their faces were highlighted and shaded in areas and smiles that showed their enjoyment while munching on the cereal in the bowl. Looking at these paintings, advertising the cereal would defiantly persuade me to purchase Kellogg’s