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Student: Iderbat Bayaraa
Lecturer: Jimmy Esplanada
Executive Summary
Corporate Social Responsibility is growing rapidly among international organizations. Every global or multinational big corporation should implement CSR initiatives. CSR provides companies with important opportunities, competitive advantages and so on. Samsung Electronics is one of the corporations which best implements CSR activities.
First of all, introduction to the case study is presented followed by background of the company. Then CSR strategies of Samsung are discussed. The company’s main CSR activities are to get trust of customers and give impact to the environment. The company recognizes their impact on society at all levels. Samsung’s vision of "Inspire the World, Create the Future" means the company’s wide-ranging responsibilities. Then corporate risks and opportunities of Samsung Electronics are being discussed precisely. Also the triple bottom line is one the important parts in this report (people, planet, profit). After discussion of triple bottom line some challenges in CSR of Samsung are discussed and the measures to be taken to address those challenges are represented. After that, criticism about some CSR activities of Samsung discussed. Then role of government and citizens in implementing Samsung’s CSR activities are discussed generally. Finally the report gives the conclusion and recommendations to the company.
Table of Contents
Contents Executive Summary 2 Table of Contents 3 1.0 Introduction 4 2.0 Background of the company 5 3.0 CSR strategies of the company 6 4.0 Corporate risks and opportunities 9 5.0 Triple bottom line (people, planet, profit) 11 6.0 Challenges, measure taken to address the challenges 14 7.0 Criticism against CSR activities/Pros and Cons of CSR/ 15 8.0 Role played by the government and citizens in ensuring the implementation of CSR initiatives 17 9.0