Why Do You Think The Experience In France Didn T Help Disney Avoid Some Of The Problems In Hong Kong
The experience in France did not help Disney to avoid some of the problems in Hong Kong since the business environment is different between Euro and China. In 2007, the visitors of Hong Kong Disneyland dropped nearly 30 percent. Customers complained about the size of Hong Kong Disneyland and they are unfamiliar with Disney’s characters.
First of all, the reason of low acceptance of Disney in China is different from that in France. When the Disneyland opened in France, it was not welcomed by the local people; they saw it as an invading of American culture. However, the investment in China faced another problem. Since the Disney characters were banned for nearly 40 years in the Mainland China, Chinese tourists do not familiar with them. They do not have the chance to acknowledge the stories behind the characters. Disney characters absented from their knowledge. The above issue reduced the attractiveness of the Hong Kong Disneyland to the Chinese tourists. This problem did not occur in France as Disney characters’ stories are well-known in Euro. Therefore, the dissatisfaction of French towards Disneyland Paris was based on their rejection of American culture in France; on the other hand, the Chinese were lack of knowledge about Disney. The problem of the two places is not based on the same reason. Therefore, it is hard to use the experience in France to reduce the uncertainty in Hong Kong.
Also, the geographic environment between France and Hong Kong is different. The Disneyland Paris is much bigger than Hong Kong Disneyland. Thus, Disneyland Paris includes more rides and attractions. It is impossible for Hong Kong Disneyland to build larger because of the limitation of land. In fact, there are only 16 attractions and one classic Disney thrill ride, Space Mountain, compared with 52 rides at Disneyland Paris in 2006. The selling point of Disney is the rides and fairy tales. Visitors want to enjoy being in a fairy tale and forget about the world. However, Hong Kong
First of all, the reason of low acceptance of Disney in China is different from that in France. When the Disneyland opened in France, it was not welcomed by the local people; they saw it as an invading of American culture. However, the investment in China faced another problem. Since the Disney characters were banned for nearly 40 years in the Mainland China, Chinese tourists do not familiar with them. They do not have the chance to acknowledge the stories behind the characters. Disney characters absented from their knowledge. The above issue reduced the attractiveness of the Hong Kong Disneyland to the Chinese tourists. This problem did not occur in France as Disney characters’ stories are well-known in Euro. Therefore, the dissatisfaction of French towards Disneyland Paris was based on their rejection of American culture in France; on the other hand, the Chinese were lack of knowledge about Disney. The problem of the two places is not based on the same reason. Therefore, it is hard to use the experience in France to reduce the uncertainty in Hong Kong.
Also, the geographic environment between France and Hong Kong is different. The Disneyland Paris is much bigger than Hong Kong Disneyland. Thus, Disneyland Paris includes more rides and attractions. It is impossible for Hong Kong Disneyland to build larger because of the limitation of land. In fact, there are only 16 attractions and one classic Disney thrill ride, Space Mountain, compared with 52 rides at Disneyland Paris in 2006. The selling point of Disney is the rides and fairy tales. Visitors want to enjoy being in a fairy tale and forget about the world. However, Hong Kong