Why Is Biz Fail To Persuade Dragons Den?

Dragons’ Den is a CBC program televised in a reality show format where entrepreneurs pitch their business ideas to a panel of venture capitalists known as “Dragons” to secure partnerships and financial supports. Reg Charney (CEO), together with Peter Widdis (Chief Marketing Officer) and Tracy Shi (Chief Sales Officer), aims to persuade the Dragons in investing $50,000 for 10% of WizOf.Biz – a business consulting website that provides advice to small businesses at an affordable price. According to Sharples, writers are like designers, they are “bound by design principles”, and their message has to aid comprehension and not lead to confusion (Sharples, 1999, p. 165). Unfortunately, the members of WizOf.Biz fails to persuade the Dragons in investing
According to Spector and Damron (2013), good writers should “understand the rhetorical standards expected of them” (p. 1) and that their language should be clear and appropriate. It is evident that the members try to use discursive language to get their message across, but ultimately confuses the Dragons into thinking that WizOf.Biz is a bad idea. When Kevin O’ Leary points out that no one has ever heard of WizOf.Biz, Charney states that “credibility is certainly going to be an issue”. This statement suggests a negative connotation that the company may face credibility issues in the future, thus implying that WizOf.Biz may not be a perfect investment. Additionally, Widdis tells the Dragons that WizOf.Biz is a prototype that is “patent-pending technology”. Without any explanation, the negative connotation of these statements surfaces and misleads the Dragons into thinking that the company is still in its primitive stage and not profitable. In addition to their failed use of discursive language that ultimately puzzled the Dragons about their business model, the team lacked organization and preparation that damaged their