Why Is Mtv Responsible For The Rise Of Rock Music In The 1960s

During the 1980s and the early 1990s MTV was responsible for multiple changes to rock music. MTV became the first global network for music on television. MTV provided a change in “the way that the industry operated.” (Schloss, et al., 250) It allowed artists to create music videos that portrayed their songs in funny, or even satirical ways. MTV also speed up the process of promoting a band and getting it out there. Due to the fact that MTV was a great promotional tool, rising artists could use “music videos, TV talk shows, etc.,” (Schloss, et al., 266) to earn a name for themselves, as well as being exposed to a larger more widespread audience. In addition, at this time the Baby Boomers were now older, around their thirties, and thus it was easier for them to sit at home
London was winding down and there was a sea of hopelessness going around, with people beginning to think that they had no future and no hope. Punk emerged from bands that would play in clubs and bars with a drive for playing music that went back to the “good” part of rock and roll, the rebellion. A mix of people started to gather and they began to use the music, which became punk, to help express their thoughts of how fed up they were with life, society, their depression of unemployment and the popular rock music of the time. They were tired of mainstream artists like Pink Floyd and they were no longer interested in the Beatles. Punk music was a musical rebellion that had the main goal of going “back to basic” (Schloss, et al., 216) rock music. The punk scene in London vs. the punk scene in New York were quite similar. For starters there is the fact that they both started like a fire that burned and burned, being kept alive by the audience. Punk served as a reminder for people that it was fun to be alive and that they should find their own life and their own future. (Handout,