In the beginning make up was used to determine social status. Today it is used as a way for women to express themselves. Wearing make up increases a woman’s likability, competence, and trustworthiness. Make up is an enhancer that covers the flaws that make women self-conscious and therefore less confident. The theory is that if a woman wears make up she will feel more beautiful, confident, and as a result accomplish more (Louis). A recent study was performed on women of different ages and races to prove that makeup is responsible for women having more confidence (Louis). It was mainly conducted by researchers like Professor Etcoff, others from Boston University, and the Dana-Farber Cancer Institute, but was paid for by Proctor & Gamble who sells CoverGirl and Dolce & Gabana (Louis). The Study involed 25 female subjects aged 20 to 50 and white, African-American, and Hispanic (Louis). The subjects were photographed in three looks that researchers reffered to as natural, professional, and glamorous (Louis). The subjects were not allowed to look in the mirror before the photos were taken (Louis). Then the researchers observed one hundred forty nine adults (sixty one oh whom were men) (Louis). This set of subjects judged each photograph for 250 milliseconds per photo (Louis). This is just enough time to make a “snap” judgment (Louis). After the first of adult observers, the researchers brought in 119 more adults (of whom 30 were men) (Louis). This group was given an
In the beginning make up was used to determine social status. Today it is used as a way for women to express themselves. Wearing make up increases a woman’s likability, competence, and trustworthiness. Make up is an enhancer that covers the flaws that make women self-conscious and therefore less confident. The theory is that if a woman wears make up she will feel more beautiful, confident, and as a result accomplish more (Louis). A recent study was performed on women of different ages and races to prove that makeup is responsible for women having more confidence (Louis). It was mainly conducted by researchers like Professor Etcoff, others from Boston University, and the Dana-Farber Cancer Institute, but was paid for by Proctor & Gamble who sells CoverGirl and Dolce & Gabana (Louis). The Study involed 25 female subjects aged 20 to 50 and white, African-American, and Hispanic (Louis). The subjects were photographed in three looks that researchers reffered to as natural, professional, and glamorous (Louis). The subjects were not allowed to look in the mirror before the photos were taken (Louis). Then the researchers observed one hundred forty nine adults (sixty one oh whom were men) (Louis). This set of subjects judged each photograph for 250 milliseconds per photo (Louis). This is just enough time to make a “snap” judgment (Louis). After the first of adult observers, the researchers brought in 119 more adults (of whom 30 were men) (Louis). This group was given an