Why People Choose Iphone : a Consumer Behavior Theory Approach
Why People Change to iPhone
- An Approach through Consumer Behavior Concepts -
Joseph Jo
Sea-hyung Oh
Seiko Matsuda
Introduction
In the recent times, there has been an explosive growth in the general interest in smartphones. In the perspective of an iPhone, ever since its’ innovative product launch, not more than a year ago, the number of subscribers in Korea has seen a dramatic increase to a whopping 1,620,000 users. Such market phenomenon has even been brought about of coining a word, “homo mobilicus,” meaning a person, regardless of age, can not live without their smartphones. That was only but a beginning as more of Apple’s iPhone lineage of products came into being, more words started being born. For example, the word, “iPhone” and the word “Maniac” was mingled to form, a group of loyals who eagerly awaited the initial release of the product by waiting at an elongated line at New York’s Apple store on June of 2007. What is very interesting is that even the act of waiting for the iPhone was given a new word, “iWait.” All of this started when Steve Jobs, the very mastermind behind the iPhone project gave a presentation infront of the world on the said product, which was an innovative revolution at it’s best.
“So, why are consumers so blindingly infatuated with iPhone?”
According to a reliable source, the world’s reported population of smartphone users in 2010 counted a monstrous 286,000,000. What one must realize is that just a mere 4 years ago, the number only had a count of 81,000,000 in 2006. It is crystal clear from this observation alone that we can safely assume that within the next few years, smartphone will be every where. Many of the world’s leading IT and telecommunication companies have been struggling to release newer and more updated smartphones by the seconds, and even within Korea, major companies like Samsung and LG has been researching and developing newer smartphones as well. It can be inferred that such spur in the
- An Approach through Consumer Behavior Concepts -
Joseph Jo
Sea-hyung Oh
Seiko Matsuda
Introduction
In the recent times, there has been an explosive growth in the general interest in smartphones. In the perspective of an iPhone, ever since its’ innovative product launch, not more than a year ago, the number of subscribers in Korea has seen a dramatic increase to a whopping 1,620,000 users. Such market phenomenon has even been brought about of coining a word, “homo mobilicus,” meaning a person, regardless of age, can not live without their smartphones. That was only but a beginning as more of Apple’s iPhone lineage of products came into being, more words started being born. For example, the word, “iPhone” and the word “Maniac” was mingled to form, a group of loyals who eagerly awaited the initial release of the product by waiting at an elongated line at New York’s Apple store on June of 2007. What is very interesting is that even the act of waiting for the iPhone was given a new word, “iWait.” All of this started when Steve Jobs, the very mastermind behind the iPhone project gave a presentation infront of the world on the said product, which was an innovative revolution at it’s best.
“So, why are consumers so blindingly infatuated with iPhone?”
According to a reliable source, the world’s reported population of smartphone users in 2010 counted a monstrous 286,000,000. What one must realize is that just a mere 4 years ago, the number only had a count of 81,000,000 in 2006. It is crystal clear from this observation alone that we can safely assume that within the next few years, smartphone will be every where. Many of the world’s leading IT and telecommunication companies have been struggling to release newer and more updated smartphones by the seconds, and even within Korea, major companies like Samsung and LG has been researching and developing newer smartphones as well. It can be inferred that such spur in the