Why Radio Is Popular
Why Radio is popular? radio was the quickest, most widespread, most important, and most direct form of mass communication between the government or Party and the Chinese people.
Mobility
So instant and personal:Radio has found itself better situated to respond to certain localized demands and needs of audiences for news, information, and debate. These include on-the-spot, live, local news broadcasts, local sports reporting, travel news, local social news, and information about local events. Some of these, such as travel bulletins, greater scope for extended discussion with invited experts, interactive discussion with listeners, and rapid response to breaking and rapidly changing news stories.
Compare radio with television
Same:
-The relationship between radio, the Party, and the state is defined in the same way as for television. Mouthpiece of the party
- radio stations increasingly had to pay their own way through advertising and sponsorship deals, which meant a radical change in mindset from the days of state-operated Maoist propaganda to those of consumer demands, audience ratings, and advertising rates.
- television has seen the fragmentation of audiences and the general move toward specialized television channels of various kinds such as news channels, movie channels, and travel channels. Similarly, in recent years the leading Chinese radio stations have moved from one- or two-channel broadcasting to multiple-channel broadcasting on different frequencies, with news radio, travel radio, music radio, economic radio, sports radio, arts radio, and other special interest channels.
Differences
- radio has seen a shift from being the main broadcast medium, responsible for the communication of all kinds of news and information, to being a medium with a far more circumscribed sphere of operation. ubiquity of radio
From the 1950s onward, radio was broadcast not only over the airwaves but also via wired networks over systems of loudspeakers. This meant that radio
Mobility
So instant and personal:Radio has found itself better situated to respond to certain localized demands and needs of audiences for news, information, and debate. These include on-the-spot, live, local news broadcasts, local sports reporting, travel news, local social news, and information about local events. Some of these, such as travel bulletins, greater scope for extended discussion with invited experts, interactive discussion with listeners, and rapid response to breaking and rapidly changing news stories.
Compare radio with television
Same:
-The relationship between radio, the Party, and the state is defined in the same way as for television. Mouthpiece of the party
- radio stations increasingly had to pay their own way through advertising and sponsorship deals, which meant a radical change in mindset from the days of state-operated Maoist propaganda to those of consumer demands, audience ratings, and advertising rates.
- television has seen the fragmentation of audiences and the general move toward specialized television channels of various kinds such as news channels, movie channels, and travel channels. Similarly, in recent years the leading Chinese radio stations have moved from one- or two-channel broadcasting to multiple-channel broadcasting on different frequencies, with news radio, travel radio, music radio, economic radio, sports radio, arts radio, and other special interest channels.
Differences
- radio has seen a shift from being the main broadcast medium, responsible for the communication of all kinds of news and information, to being a medium with a far more circumscribed sphere of operation. ubiquity of radio
From the 1950s onward, radio was broadcast not only over the airwaves but also via wired networks over systems of loudspeakers. This meant that radio