Most of the local radio stations in Malaysia usually only play songs that are appropriates to the target group such teenagers, adults and middle-aged listener. For my opinion about why there’s no radio programme dedicated for children in Malaysia because children more likes to pay attention on visual things such television, games and books. But for children maybe, radio is the medium that are obviously boring and they will not get easily understand what the DJ talks or discuss.
Next, radio station will lose listeners and indirectly, radio will bear the great loss. Anyway, the kids are more interested in watching television picture oriented and they will be more understanding with the situation shown in television. The radio can’t afford big losses if they fail to gain listeners who listen to their radio stations. So , children's programs will not and can’t get a favorable response from their listeners.
In my conclusion, the most main reasons that I think the possible answer are radio station doesn’t want their listeners stop listening through their radio station. Children's programs will only affect the reputation and percentage of listeners will also sharply decrease. Although, there is a set time to control air time for children programming, the main cause that will happen is that the children listener might not hit a target that has been expected by the radio