Will Pure Click Model Replace Traditional Brick and Mortar Model?
Will pure click model replace traditional brick and mortar model?
Remember the time when our parents used to stand in long queues for daily necessities and travel long distances for some specific product? And the same generation can now buy that same product with a single click. So what has created this radical change? It is the gift of Sir Tim Berners-Lee to mankind that has revolutionized every aspect for which we live. It is of course “the Internet.” The invention of internet has led to limitless business opportunities and people suddenly realized that making money via internet was the best option available. One of the business models that emerged through the internet is “Pure click” model as we all know today. It is the internet business purely transacted in electronic commerce (e-commerce) environment, where this business model does not have any conventional brick-and mortar business components, where it does not require distributors, retailers before the products or services reach end customers. Transactions are carried out using a secured online system where people can use their credit cards or net banking facilities. Pros of Pure Click Model :
• Consumer Convenience
• Low capital needed for startup
• No overhead costs for physical stores
• 24/7 presence worldwide
• Rapid growth potential
• Much wider range of products
• Increasing internet penetration globally
But this is just the greener side of grass. However if we analyze it closely this business model is not the hunky-dory story. Pure click also has some fundamental flaws in its model.
• Non personalized experience with the product- sense, touch, feel of the product lost
• Shopping experience compromised.
• Customer security is always under threat
• Elder population not comfortable with the internet
• In the past this model has failed severely during the Dot com bubble burst.
If we take Indian perspective in this context, there are far more grave issues which
Remember the time when our parents used to stand in long queues for daily necessities and travel long distances for some specific product? And the same generation can now buy that same product with a single click. So what has created this radical change? It is the gift of Sir Tim Berners-Lee to mankind that has revolutionized every aspect for which we live. It is of course “the Internet.” The invention of internet has led to limitless business opportunities and people suddenly realized that making money via internet was the best option available. One of the business models that emerged through the internet is “Pure click” model as we all know today. It is the internet business purely transacted in electronic commerce (e-commerce) environment, where this business model does not have any conventional brick-and mortar business components, where it does not require distributors, retailers before the products or services reach end customers. Transactions are carried out using a secured online system where people can use their credit cards or net banking facilities. Pros of Pure Click Model :
• Consumer Convenience
• Low capital needed for startup
• No overhead costs for physical stores
• 24/7 presence worldwide
• Rapid growth potential
• Much wider range of products
• Increasing internet penetration globally
But this is just the greener side of grass. However if we analyze it closely this business model is not the hunky-dory story. Pure click also has some fundamental flaws in its model.
• Non personalized experience with the product- sense, touch, feel of the product lost
• Shopping experience compromised.
• Customer security is always under threat
• Elder population not comfortable with the internet
• In the past this model has failed severely during the Dot com bubble burst.
If we take Indian perspective in this context, there are far more grave issues which